Alex Fedotoff

Alex Fedotoff is an ecommerce entrepreneur and paid-social advertiser who teaches people how to start and scale Shopify stores, including dropshipping and direct-to-consumer brands. According to his own website, he started in 2014 in Ukraine with little English, after jobs that included selling cookies; on the 15 Minute Founder podcast published by doola he described factory work at about $2 an hour and a move into freelancing on Elance, where he taught himself SEO before launching his own Shopify store. No public source located gives his date of birth or age.

His training business is eCommerce Scaling Secrets, which its website footer describes as a subsidiary of AF Media LLC. The privacy policy on that site names AF Media, LLC at 40 SW 13th Street, Suite 902, Miami, Florida, and applies Florida law to disputes. His earlier activity, as shown on alexfedotoff.com and in interviews such as The Jon Dwoskin Experience (December 2019), was AF Media as a Facebook ad agency for ecommerce brands. He also promotes Gethookd, an AI ad-creative software tool with a free trial, which his site says has more than 4,000 users.

He publishes mainly on YouTube, where the channel linked from alexfedotoff.com (@AlexFedotofff) showed 86.4K subscribers, 2,709 videos and a United States country setting when read on September 13, 2026. He also has a podcast, eCommerce Scaling Secrets by Alex Fedotoff, on Spotify for Creators, and a free Facebook community called Brand Hyper Growth that his site says has more than 10,000 members.

What he sells is organized in three programs on ecommercescalingsecrets.com, all application-only and without a published price: Brand Builders Academy for beginners (product selection, building a Shopify store, growth), eCommerce Scaling Secrets for store owners already at $30,000 or more in monthly revenue, and the Elite Mastermind, a community with in-person events. The entry point is a free "eCommerce Scaling Strategy Session" booked through the site, and a free three-day online "Ecom Secrets" challenge is also advertised. The Elite Mastermind Miami event (October 16-18, 2025) offered Regular and VIP tickets, required applicants to have at least $30,000 a month in business revenue, and stated that prices are disclosed after the application is approved. Third-party blogs quote a figure for Brand Builders Academy, but no official page publishing a price was found, so none is recorded here.

His marketing states that he has generated more than $100 million in ecommerce sales, a figure he repeated on the 15 Minute Founder podcast; it comes from his own material and interviews, and no independent source confirming them was found. The terms on his site include an earnings disclaimer stating that AF Media LLC does not guarantee results or income. He has a contributor author page on HuffPost and a member profile on Forbes Coaches Council; these are pieces and profiles under his own name, not independent coverage about him. No independent press investigation about him was located. A search of ftc.gov for "Fedotoff" on September 13, 2026 returned no enforcement action under his name. The Florida Division of Corporations (Sunbiz) search could not be completed on that date, so the registration details and officers of AF Media LLC remain unconfirmed.