Liam Ottley is an entrepreneur based in Auckland, New Zealand. His YouTube channel describes him as an AI entrepreneur from New Zealand who in 2023 created the "AI Automation Agency" or "AAA" model, based on what he learned running his own agency, Morningside AI. His Skool profile lists him as Founder & CEO of Morningside AI.
Morningside AI is a firm that, according to its website, helps companies identify, build and adopt AI solutions; the site names clients such as the Sydney Roosters, BarkBox and the Milwaukee Bucks and claims 48+ client engagements. The paid education business operates as AAA Accelerator Limited, whose website gives an address at 37 Galway Street, Takutai Square, Auckland. His personal site, liamottley.com, links to Morningside AI, the AAA Accelerator, a free Skool community and a team application form.
He publishes mainly on YouTube, where the main channel @LiamOttley showed 849K subscribers and 256 videos when checked on September 13, 2026; he also runs a second channel, Liam Ottley VLOGs. His Instagram account @liamottley showed 42K followers on the same date. On Skool, his profile showed 357K followers, and he runs two free communities: AI Automation Agency Hub (334,341 members) and AI Essentials (10,901 members). His channel content includes interviews, among them a conversation with Alex Hormozi about the AI agency model published in September 2023.
His paid offer is the AAA Accelerator, which its website presents in two tracks: "Build an AI Agency", for developers, freelancers and operators who want to land paid client projects, and "Integrate AI into Your Business", for business owners. According to the sales page, it includes a seven-stage training path (AI fundamentals, agency setup, lead generation, sales, delivery and scaling), build templates and playbooks, unlimited one-to-one coaching from its team and a private community the page describes as having 4,000+ members, plus regional meetups. No price is published on the official site: access goes through a 45-minute "strategy call" booked on the site or an application form. Prices circulating on third-party review pages and YouTube videos are not taken here because they do not come from an official source.
The program's pages make several claims that have no independent source: 7,150+ members, 4,250+ founders helped, $11M+ in cohort revenue, 800+ clients and a first client in 41 days. The same applies to figures about Morningside AI's revenue that appear on third-party sites.
On reputation: no coverage by independent news outlets was located in web searches for his name on September 13, 2026; what appears are his own channels, his podcast appearances and review or affiliate pages, which are not used as sources. A web search combining his name with "FTC", "lawsuit" and "court" on the same date returned no case under his name; the FTC's own site search could not be loaded, and the New Zealand Companies Office register could not be queried over HTTP, so the directors and incorporation dates of AAA Accelerator Limited and Morningside AI are not confirmed here. His date of birth appears only on unsourced third-party pages and is not included.