Nate Herkelman, known online as Nate Herk, is an American creator and educator who teaches AI automation, with a focus on no-code workflow tools such as n8n and, more recently, Claude Code. According to the About page of his website, he was born in April 2002, is based in Chicago, graduated from the University of Iowa's Tippie College of Business with a double major in Business Analytics and Marketing, and worked as a Business Intelligence Analyst at Goldman Sachs before leaving in November 2024 to work on AI full time.
His website lists AI Automation Society, which he says he founded in October 2024, as his main project, and links to Uppit AI under "Work with Me"; his LinkedIn profile has described him as founder and CEO of Uppit AI. The same About page says he co-founded TrueHorizon AI in January 2025 and exited it in December 2025. The legal entities behind these brands were not confirmed in a state business registry.
He publishes weekly tutorials on the YouTube channel Nate Herk | AI Automation (@nateherk), which showed 1.01 million subscribers when read on September 13, 2026. His TikTok account @nateherk, which links to his Skool community, showed 17,900 followers on the same date. He is also active on LinkedIn, X and Instagram. Microsoft Learn lists him in its "Learn With" creator program.
He sells through Skool. AI Automation Society is a free community; its About page showed 456,300 members on September 13, 2026, with templates, Claude Code resources and challenges. AI Automation Society Plus is the paid tier, listed at $129 per month, with an annual option whose price is not shown on the public About page. According to that page, it includes step-by-step courses, weekly Q&As with Nate, unlimited tech support, three online conferences and one in-person event per year, and job opportunities, with a 7-day refund policy; it showed about 3,600 members. The curriculum covers building and selling AI automation services to clients. He is also the author of Becoming AI Native: Use AI to Get Real Results Without the Busywork, sold on Amazon and as a digital bundle on his own checkout page.
His promotional material states that he built an AI automation business from zero to over $1 million per year and made over $1 million from AI by age 23; these figures come from his own pages and no independent source for them was found. His website also says he won the Skool Games four times in 2025 and was named by Forbes among AI sources business owners should follow; Mentor Explorer could not open the Forbes article to check its content. In web searches run on September 13, 2026, no press investigation, FTC action or state attorney general action under the names Nate Herk or Nate Herkelman was located.