The Broke Black Girl · Personal Finance · Personal Development · United States
Dasha Kennedy is a US personal finance educator, creator of The Broke Black Girl and author of Moving Beyond Broke (Simon & Schuster, 2025), who sells a $9 money guide on Stan.
Dasha Kennedy is an American personal finance educator who presents herself as a "financial activist". She is the creator of The Broke Black Girl, a brand aimed mainly at Black women that she started as a Facebook group in November 2017, according to a May 15, 2020 MadameNoire profile by Victoria Uwumarogie. That article describes her as a 32-year-old St. Louis native with a background in finance who left her full-time job about nine months after opening the group. A June 30, 2022 profile in The Tilt describes her as a former accountant and debt counselor at a bank based in Atlanta, and a July 2025 NerdWallet interview also mentions her early job as a default counselor at a bank. Her publisher's page describes her as based in Georgia.
Her first book, Moving Beyond Broke: The Power of Perseverance in Personal Finance, was published on March 11, 2025 by Simon Element, an imprint of Simon & Schuster, in hardcover, ebook and audiobook. It covers budgeting, banking, credit, salary negotiation, investing basics and generational wealth, with a focus on readers left out of mainstream finance advice. She also sits on the Financial Wellness Board of National Debt Relief, according to that company's website, and has appeared on finance podcasts such as Brown Ambition and Her First $100K.
She publishes mainly on Instagram as @thebrokeblackgirl, which showed 363K followers when read on September 16, 2026, and on Threads under the same handle (120.5K followers the same day). The Facebook page Broke Black Girl LLC (facebook.com/brokeblackgirlllc) showed 88,873 followers. Her YouTube channel @dailydashofdasha, linked from her Linktree, had 45 subscribers. She also runs a free Facebook group linked from her Linktree as "FREE FinLit Group".
What she sells today: - **100 Ways to Turn $20 Into Wealth**, a downloadable guide listed at $9 on her Stan store, linked from her Instagram bio. - **Moving Beyond Broke**, her book, sold through regular retailers.
No paid course, coaching program or membership was listed on her Stan store or Linktree on September 16, 2026. In 2022 The Tilt reported that she sold e-books priced between $14.99 and $47 and earned income from brand partnerships and speaking; those e-books were not on sale on her current pages. Her Linktree also carries affiliate and sponsored links to consumer brands. Her former website, thebrokeblackgirl.com, showed an expired Squarespace notice on September 16, 2026.
On reputation, the independent coverage found is profile and interview journalism (MadameNoire 2020, The Tilt 2022, NerdWallet 2025). No FTC action under her name or her brand was found in a search of ftc.gov on September 16, 2026. Growth figures quoted in those profiles, such as Facebook group membership, come from her own statements and have no independent verification.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
One without a public price
6 official channels
Large audience
Facts checked on Sep 17, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| 100 Ways to Turn $20 Into Wealth Downloadable guide with 100 ways to use $20 to build saving habits and a monthly money routine on a small budget. | Other | $9 Checked Sep 17, 2026 | View |
| Moving Beyond Broke: The Power of Perseverance in Personal Finance Personal finance book (Simon Element, March 2025) on budgeting, banking, credit, salary negotiation, investing basics and generational wealth. | Book | Not published Checked Sep 17, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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She is the creator of The Broke Black Girl, a personal finance brand for Black women that began as a Facebook group in 2017, and the author of Moving Beyond Broke (Simon Element, 2025). Press profiles place her origins in St. Louis and her base in the Atlanta area; MadameNoire gave her age as 32 in May 2020.
No paid course or coaching program was listed on her Stan store or Linktree on September 16, 2026. Her paid offers were a $9 downloadable guide, 100 Ways to Turn $20 Into Wealth, and her book. She also links a free Facebook finance group.
It is her first book, published March 11, 2025 by Simon Element. It mixes her own money story with practical chapters on budgeting, banks, credit, negotiating pay, investing basics and building wealth across generations, written for readers who feel ignored by traditional finance advice.
Her Stan store lists 100 Ways to Turn $20 Into Wealth at $9 as an instant download (checked September 16, 2026). In 2022 The Tilt reported earlier e-books priced from $14.99 to $47, which are no longer listed on her pages.
What can be checked: her book is published by a major publisher, she has been profiled by MadameNoire, The Tilt and NerdWallet, and National Debt Relief lists her on its Financial Wellness Board. A search of ftc.gov on September 16, 2026 returned no action under her name or brand. Audience and community figures in press come from her own statements.
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