Contrarian Thinking · Personal Finance · Entrepreneurship · Investing · United States
Founder and CEO of Contrarian Thinking, a media and education company that teaches people how to buy and run small cash-flowing businesses. Author of Main Street Millionaire and former financial-services professional.
Codie Sanchez is the founder and CEO of Contrarian Thinking, a company that describes itself as an investment firm and media company focused on buying and growing small, "boring" businesses such as laundromats, car washes and home-service companies. She studied journalism at Arizona State University and worked as a reporter on the U.S.-Mexico border before moving into finance. FINRA BrokerCheck lists a Codie Ann Sanchez (CRD 5569588) with registrations at Goldman Sachs (2010-2011), State Street Global Markets (2011-2014), First Trust Portfolios (2014-2019) and ArcView Capital (2021-2024); she is not currently registered. Her publisher's biography also mentions an earlier role at Vanguard. Her year of birth does not appear in the sources reviewed.
According to her publisher and her own website, she owns Main Street Holding Company and Contrarian Thinking Capital, a venture fund, and operates a portfolio of small businesses. The Contrarian Thinking website also lists BizScout, a business-acquisition marketplace, as a related venture, and gives Contrarian Thinking LLC as the legal entity. Figures such as "9 figures in revenue" across her portfolio and more than 1,000,000 weekly newsletter readers come from her own website; no independent source confirming them was located.
She publishes on YouTube (about 2.25 million subscribers), Instagram (about 3 million followers) and TikTok (about 2.07 million followers), all linked from her official site and read on September 14, 2026. She also writes the Contrarian Thinking newsletter.
Her paid offering is built around business acquisition and growth. Contrarian Academy is a community and acquisition system for people buying their first or next business; the site claims more than 10,000 members and alumni and admission is by application, with no price published. Growth Boardroom is a yearly membership for business owners with teams, including live sessions, weekly coaching and office hours, quarterly planning and an operations toolkit; entry requires an application, an evaluation and an intro call, and no price is published. The Growth Accelerator Workshop is a two-day in-person event in Austin, Texas (October 20-22, 2026) for owners with $500,000 or more in revenue, listed at $1,500 and also by application. Main Street Millionaire Live was a three-day virtual event (June 18-20, 2026) with General Admission and VIP tiers whose prices were not shown when the page was read. She also runs free virtual masterclasses.
Her book Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses was published by Portfolio (Penguin Random House) on December 3, 2024, with a $30 hardcover list price. A second book, Own or Be Owned: Build a Business So Good It Doesn't Need You, has a launch event on September 18, 2026; the official book site offers a $47 VIP package that includes the hardcover and event perks.
On reputation: she has been interviewed by CNBC Select (updated May 7, 2026) and profiled by Hola! USA (September 1, 2026). FINRA BrokerCheck shows no disclosures on her record (checked September 14, 2026). A search of ftc.gov and sec.gov for her name and for Contrarian Thinking on September 14, 2026 returned no enforcement action. What could not be confirmed: the prices of Contrarian Academy, Growth Boardroom and the Main Street Millionaire Live tiers, and the revenue and membership figures her company publishes.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
3 without a public price
7 official channels
Massive audience
Facts checked on Sep 14, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| Contrarian Academy Community and acquisition system for people buying their first or next small business. Admission by application; no price published. | Community | Not published Checked Sep 14, 2026 | View |
| Growth Boardroom Yearly membership for business owners with teams: two monthly live sessions, weekly coaching and office hours, quarterly planning and an operations toolkit. Application, evaluation and intro call; no price published. | Mentorship | Not published Checked Sep 14, 2026 | View |
| Growth Accelerator Workshop Two-day in-person workshop in Austin, Texas (October 20-22, 2026) for owners with $500,000+ in revenue. Admission by application. | Event | $1,500 Checked Sep 14, 2026 | View |
| Main Street Millionaire Live Three-day virtual event on buying a small business (June 18-20, 2026) with General Admission and VIP tiers; prices were not shown when the page was read. | Event | Not published Checked Sep 14, 2026 | View |
| Main Street Millionaire Book on building wealth by buying ordinary businesses, published by Portfolio on December 3, 2024. Hardcover list price. | Book | $30 Checked Sep 14, 2026 | View |
| Own or Be Owned Book released September 18, 2026. The official site offers a VIP package with the hardcover and launch-event perks; watching the launch event is free. | Book | $47 Checked Sep 14, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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She is the founder and CEO of Contrarian Thinking and the author of Main Street Millionaire. She studied journalism at Arizona State University, reported from the U.S.-Mexico border, and later held registered roles at Goldman Sachs, State Street and First Trust, according to FINRA BrokerCheck. She now focuses on buying and teaching others to buy small businesses.
Contrarian Thinking does not publish a price for Contrarian Academy or Growth Boardroom; both require an application, and Growth Boardroom adds an intro call. The only program price listed on the official site is $1,500 for the Growth Accelerator Workshop in Austin, Texas (October 2026). Prices quoted on third-party review blogs are not official.
A community for business buyers (Contrarian Academy), a yearly membership for established owners (Growth Boardroom), paid live events such as Main Street Millionaire Live and the Growth Accelerator Workshop, and two books: Main Street Millionaire ($30 hardcover list price) and Own or Be Owned, released in September 2026.
What can be checked: her former securities registrations appear on FINRA BrokerCheck with no disclosures, her book is published by Portfolio, a Penguin Random House imprint, and a search of ftc.gov and sec.gov on September 14, 2026 found no enforcement action under her name or Contrarian Thinking. The member and revenue figures on her website are self-reported and have no independent confirmation.
Independent coverage located includes an interview with CNBC Select (May 2026) and a profile in Hola! USA (September 2026); neither assesses her paid programs.
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