eCom Elites · Dropshipping · E-commerce · Online Business · New Zealand
Online entrepreneur and YouTuber (Franklin Hatchett channel) who sells eCom Elites, a one-time-payment Shopify dropshipping course, and a low-cost online business training.
Franklin Hatchett is an online entrepreneur who publishes tutorials about making money online through ecommerce and affiliate marketing. His personal website describes him as the founder of eCom Elites and eCom Turbo and as an investor in startups and software. His age, place of birth and educational background do not appear on his own channels or website.
His main product is eCom Elites, an online course about building and marketing Shopify dropshipping stores. The terms of use on ecomelites.com name the operator as Ecom Elites Limited and place the agreement under New Zealand law, with an Auckland court as the venue. eCom Turbo was a Shopify theme sold under the same brand; its website now states that the theme has been discontinued and will receive no further updates, although existing installations keep working.
He publishes on the YouTube channel Franklin Hatchett (@FranklinLive), which lists New Zealand as its country, reported 604K subscribers and 598 videos when read on September 14, 2026, and shows a join date of August 21, 2012. The channel description says his main income streams are affiliate marketing and ecommerce, and warns that he does not use WhatsApp or Discord and will not ask for money or crypto by direct message. The channel links to franklinhatchett.com and to short links on franklin.live; no official Instagram or TikTok account is linked from the channel or from his websites, so none is recorded here.
eCom Elites is sold with a one-time payment through ThriveCart in two tiers. As of September 14, 2026, the sales page lists Standard at $97 and Ultimate at $197, both presented as special pricing against higher reference prices. Both tiers include store setup training, product research, Facebook and Instagram marketing, email marketing, Google SEO, chatbot training, weekly Q&A videos, a private community and lifetime updates; Ultimate adds a sales funnel academy, Google Shopping Ads training, a funnel template and two product research ebooks. The page offers a 30-day money-back guarantee. The "Training" link on his YouTube channel leads to a separate ThriveCart checkout, Profits With Frank, presented as a beginner course on starting a digital online business (affiliate offers, traffic and email list), priced at $7 upfront plus a later $27 payment, with no refunds according to its disclaimer.
The eCom Elites sales page shows student testimonials with revenue figures, including one student said to have passed $3,000,000 in store sales. These are the seller's own marketing claims and no independent source confirming them was found. A 2019 profile on Future Sharks quotes him as saying the platform grew to over 15,000 members; that page is a featured profile with affiliate links rather than independent reporting, so the figure is likewise unverified.
On reputation: a search of ftc.gov restricted to the terms "Hatchett" and "Ecom Elites", run on September 14, 2026, returned no FTC case or press release naming him or eCom Elites. No coverage by an independent news outlet was located in searches for his name combined with course, reviews, interview and podcast on the same date; the results were affiliate review blogs, which are not used as sources. The official New Zealand Companies Register could not be read automatically, so the directors and shareholders of Ecom Elites Limited were not confirmed from the official record.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
3 official channels
Large audience
Facts checked on Sep 14, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| eCom Elites Standard One-time payment Shopify dropshipping course: store setup, product research, Facebook and Instagram marketing, email marketing, Google SEO, chatbot training, weekly Q&A videos, private community and lifetime updates. 30-day money-back guarantee per the sales page. Price read on September 14, 2026. | Course | $97 Checked Sep 14, 2026 | View |
| eCom Elites Ultimate Everything in Standard plus a sales funnel academy, Google Shopping Ads training, a done-for-you funnel template and two product research ebooks. One-time payment, 30-day money-back guarantee per the sales page. Price read on September 14, 2026. | Course | $197 Checked Sep 14, 2026 | View |
| Profits With Frank Beginner training on starting a digital online business: finding offers to promote, driving traffic and building an email list. Checkout shows $7 upfront plus a later $27 payment ($34 total); the disclaimer states no refunds. Read on September 14, 2026. | Course | $34 Checked Sep 14, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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An online entrepreneur who runs the YouTube channel Franklin Hatchett (@FranklinLive), with 604K subscribers as of September 14, 2026, and sells the eCom Elites dropshipping course. His website presents him as the founder of eCom Elites and eCom Turbo. His age and birthplace are not published on his own channels.
As of September 14, 2026, the official sales page lists two one-time payment plans: Standard at $97 and Ultimate at $197. The Ultimate plan adds funnel and Google Shopping Ads training, a funnel template and two product research ebooks. Both carry a 30-day money-back guarantee according to the page.
eCom Elites covers setting up a Shopify store, finding products, Facebook and Instagram ads, email marketing, Google SEO and chatbots, with weekly Q&A videos and a private community. His lower-priced Profits With Frank training ($7 plus a later $27) focuses on starting an online business with affiliate offers, traffic and an email list.
What can be checked: the course has a public sales page with prices and a stated refund policy, the terms name Ecom Elites Limited under New Zealand law, and a search of ftc.gov on September 14, 2026 found no FTC action naming him or eCom Elites. The student revenue figures on his sales page are his own marketing and have no independent confirmation.
No independent press coverage of Franklin Hatchett or eCom Elites was found in searches run on September 14, 2026; the articles that rank for his name are affiliate review blogs.
His YouTube channel lists New Zealand as its country, and the eCom Elites terms of use are governed by New Zealand law with an Auckland court as venue. No public source gives his city or place of birth.
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