Copy Posse · Copywriting · Digital Marketing · Online Business · Canada
Copywriter and founder of Copy Posse, a Canadian copywriting and marketing education brand that sells self-paced courses, the Launch Pad coaching program, the SPARK membership and the REIGN mastermind.
Alex Cattoni is a copywriter and marketer who founded Copy Posse, an online education brand that teaches copywriting, email marketing and brand messaging to freelancers and business owners. The brand is operated by Cattoni Creative Inc., which its terms of use describe as a company operating under the laws of the Province of British Columbia, Canada, with disputes handled in the courts of Vancouver. Her age and year of birth do not appear in any source reviewed.
In a January 2021 interview on Jay Clouse's Creator Science podcast, she said she started at Mindvalley in Malaysia around 2007-2008 as a customer service intern, rose to creative director of marketing, and left in 2011 to run her own copywriting and marketing consultancy. A speaker profile for the Dani Komunikacija conference says she left law school to take that job. She published her first YouTube video in February 2019 and launched her first paid program, the Copy Posse Launch Pad, in January 2020; in the same interview she said the first launch was priced at $1,997 and sold 44 spots.
She publishes on the YouTube channel @AlexCattoni, which showed 426K subscribers when read on September 13, 2026, and on a Substack newsletter called Rough Draft. Copy Posse's website lists Instagram (@copyposse), LinkedIn and an email list. Copy Posse and her own site state that the brand has reached more than 500,000 people and that the Launch Pad has trained over 1,500 copywriters; these are the company's own figures and no independent source confirms them.
Copy Posse sells two tiers of products. The self-paced courses have public prices: 365-Day Inbox Income ($27), Look Legit Website Toolkit ($49), Write & Ignite Your Sales Page ($97), Own The Inbox ($197 or three payments of $77) and Posse Eye ($197 or three payments of $77). Own The Inbox and Posse Eye state a 7-day money-back guarantee. The higher tiers do not publish a price: Launch Pad is a live 8-week coaching program that opens once a year (the site lists Season 8 enrollment for January 2027), SPARK is a live membership for service-based freelancers that opens twice a year, and REIGN is a mastermind for experienced marketers that is joined by application or invitation. All three were closed to new members on September 13, 2026, with waitlists. Separately, alexcattoni.com offers messaging and brand strategy work, speaking and sponsorships, without published rates.
Copy Posse's site says she was named 2022 Marketer of the Year by DigitalMarketer and lists a 2024 Game Changer Award; these awards are cited from her own materials. DigitalMarketer lists her as a faculty instructor. She has been interviewed on podcasts including Amy Porterfield's Online Marketing Made Easy (episode 706, August 15, 2024). A search of ftc.gov for "Cattoni" on September 13, 2026 returned no action involving her or Cattoni Creative Inc., and no court case or regulatory decision under her name was found in the sources reviewed.
Not confirmed: a program called "Posh Copywriting Certification" does not appear on Copy Posse's programs page or in any source reviewed, and the current prices of Launch Pad, SPARK and REIGN are not public.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
3 without a public price
5 official channels
Large audience
Facts checked on Sep 13, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| 365-Day Inbox Income Self-paced mini-course with five short video lessons, a 12-month email marketing calendar, promotion frameworks and CTA formulas. | Course | $27 Checked Sep 13, 2026 | View |
| Look Legit Website Toolkit Written mini-course with copy formulas for a homepage, about page, offers page, social proof and blog posts, plus bonus headline and lead magnet toolkits. | Course | $49 Checked Sep 13, 2026 | View |
| Write & Ignite Your Sales Page On-demand video course on writing a sales page: three lessons, three recorded Q&A sessions, worksheets, an AI sales page assistant and a swipe file. | Course | $97 Checked Sep 13, 2026 | View |
| Own The Inbox Self-study email marketing program with five video modules, 12 customizable email formulas, two recorded Q&A videos and a private Facebook group. Also sold as three payments of $77; 7-day money-back guarantee. | Course | $197 Checked Sep 13, 2026 | View |
| Posse Eye Self-paced brand voice program with five video modules, two Q&A sessions with Alex Cattoni, workbooks and a brand voice guide template. Also sold as three payments of $77; 7-day money-back guarantee. | Course | $197 Checked Sep 13, 2026 | View |
| Copy Posse Launch Pad Live 8-week copywriting and marketing coaching program with video training and group coaching. Opens once a year; no price published, waitlist only. | Mentorship | Not published Checked Sep 13, 2026 | View |
| SPARK Live membership for freelancers building a service-based business, with weekly action plans, outreach scripts, a job board and coaching. Opens twice a year; no price published. | Mentorship | Not published Checked Sep 13, 2026 | View |
| REIGN Virtual mastermind for experienced copywriters and business owners with monthly live calls, expert masterclasses and a private WhatsApp group with Alex Cattoni. By application or invitation; no price published. | Mentorship | Not published Checked Sep 13, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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A copywriter and marketer who worked at Mindvalley in Malaysia before starting her own consultancy in 2011, and who founded Copy Posse in 2020. The brand is run by Cattoni Creative Inc., a British Columbia company, and she publishes on the YouTube channel @AlexCattoni (426K subscribers on September 13, 2026).
Copy Posse's self-paced courses are priced from $27 (365-Day Inbox Income) to $197 (Own The Inbox and Posse Eye, also payable as three payments of $77). Launch Pad, SPARK and REIGN show no price on their pages and were closed with waitlists on September 13, 2026. In a 2021 interview she said the first Launch Pad, in January 2020, cost $1,997.
A live 8-week coaching program with video lessons, group coaching calls, portfolio-building guidance and client-finding strategies. It opens once a year; the site lists the next enrollment for January 2027 and asks interested buyers to join a waitlist.
What can be checked: her programs are sold under a registered company, Cattoni Creative Inc., with published terms of use, and the lower-priced courses show prices and, in two cases, a 7-day refund guarantee. A search of ftc.gov on September 13, 2026 found no action involving her or her company. Figures such as 500,000 people reached come from her own websites without independent confirmation.
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