Copyhackers · Copywriting · Digital Marketing · Online Business · Canada
Canadian conversion copywriter and founder of Copyhackers (since 2011), which sells Copy School and Freelancing School; author of The Copyselling System (BenBella, 2026).
Joanna Wiebe is a Canadian copywriter known for teaching conversion copywriting, an approach that ties copy decisions to customer research and testing. According to her own site, she worked as a senior copywriter at Intuit, where she began studying conversion rate optimization, and started writing copywriting ebooks in 2010 before founding Copyhackers in 2011.
Copyhackers is operated by Wiebe Marketing Ltd, with a registered address in Edmonton, Alberta, according to the Copyhackers site. Conference and podcast bios also describe her as a co-founder of Airstory, a writing tool. Her newer personal site, joannawiebe.co, presents her as a messaging and brand strategist.
She publishes on the Copyhackers blog and on her YouTube channel, which showed 138K subscribers and 564 videos when checked on September 13, 2026. She also posts on LinkedIn, X (@copyhackers) and Instagram (@therealjoannawiebe); follower counts on those networks were not recorded.
What she sells, all with prices published on official pages as checked on September 13, 2026: - Copy School: a library of more than 20 pre-recorded copywriting courses with templates, email Q&A and live copy review sessions. Lifetime access is listed at $2,997 USD in one payment, or in installments. - Freelancing School: training for freelance copywriters that bundles several courses and a community, listed at $1,997 USD for lifetime access or four payments of $550. - An intro copywriting course sold for $5 with a promo code on the Copyhackers site. - The Big Small: group coaching for small business owners with weekly calls and quarterly in-person days in Kelowna, BC. The membership fee is not published; the in-person days are listed at about $2,000 each plus travel, and joining starts with a booked call. - Team training and consulting: joannawiebe.co lists two-day workshops from $45,000 and custom engagements from $25,000; the Copyhackers corporate training page asks companies to book a call. - The Copyselling System, a book published by BenBella Books in July 2026, listed by the publisher at $13.99 to $21.95 depending on format.
Self-reported figures: Copyhackers says it has trained nearly 10,000 copywriters since 2011, and her site names clients such as Canva, Prezi, BT and Glowforge. No independent source for these numbers was found.
Reputation: she has been interviewed on business podcasts such as Intercom's and speaks at marketing and software conferences (Business of Software, CXL Live and MicroConf, per her own site). A web search on September 13, 2026 for her name together with "lawsuit" and "criticism" did not turn up any press report, court case or regulatory action. Canadian corporate records for Wiebe Marketing Ltd were not checked because OpenCorporates did not load.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
2 without a public price
6 official channels
Medium audience
Facts checked on Sep 13, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| Copy School More than 20 pre-recorded copywriting courses with templates, worksheets, email Q&A, live copy review sessions and completion badges. Lifetime access; installment plans available; 7-day money-back guarantee. | Course | $2,997 Checked Sep 13, 2026 | View |
| Freelancing School Training for freelance copywriters: The 10x Freelance Copywriter, Proposal Bootcamp, productized services, LinkedIn cold outreach, guest blogging and VIP days, plus bonus replays, a workbook and community access. Also offered as four payments of $550. | Course | $1,997 Checked Sep 13, 2026 | View |
| The Big Small Group coaching for small business owners led by Joanna Wiebe: weekly 90-minute calls, a monthly bottleneck session and quarterly in-person days in Kelowna, BC (about $2,000 each plus travel). Membership fee not published; access starts with a booked call. | Mentorship | Not published Checked Sep 13, 2026 | View |
| Team copywriting training and workshops Training and consulting for company teams. joannawiebe.co lists two-day intensive workshops from $45,000 and custom engagements from $25,000; exact pricing is set after a call. | Mentorship | Not published Checked Sep 13, 2026 | View |
| The Copyselling System Book on writing copy as salesmanship, published by BenBella Books in July 2026. The publisher lists formats from $13.99 to $21.95. | Book | $22 Checked Sep 13, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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A Canadian copywriter who founded Copyhackers in 2011 after working as a senior copywriter at Intuit, according to her site. She sells copywriting courses, coaching and team training, and wrote The Copyselling System (BenBella Books, 2026).
The official Copy School page listed lifetime access at $2,997 USD in one payment, with installment options, when checked on September 13, 2026. A Black Friday 2025 offer at $997 per year also appeared on the page, but it was a time-limited promotion.
$1,997 USD for lifetime access, or four payments of $550, according to freelancingschool.com on September 13, 2026. It bundles courses on proposals, productized services, LinkedIn outreach and VIP days, plus a community.
What can be verified: Copyhackers has operated since 2011 under Wiebe Marketing Ltd, her book is published by BenBella Books and distributed by Simon & Schuster, and her programs list prices publicly with a 7-day refund on Copy School. A search on September 13, 2026 did not find press reports, court cases or regulatory actions under her name. Her student and client figures are self-reported.
Mentor Explorer shows reviews from its own users on this page and does not summarize third-party review sites. Independent coverage located consists of interviews on business podcasts; no critical press coverage was found in a search on September 13, 2026.
The Copyhackers site lists Wiebe Marketing Ltd at an address in Edmonton, Alberta, Canada. Older interviews place her consultancy in Victoria, BC, and her coaching program holds in-person days in Kelowna, BC.
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