Copywriting · Digital Marketing · Online Business · United States
Co-founder of the sales funnel software ClickFunnels and author of DotCom Secrets, Expert Secrets and Traffic Secrets. He sells a $97/month Marketing Secrets membership, paid online challenges and the Funnel Hacking Live event.
Russell Brunson is an American internet marketer and co-founder of ClickFunnels, a software platform for building sales funnels. According to the ClickFunnels team page, he holds a degree in Computer Information Systems from Boise State University, where he wrestled, and started selling online while still in college. The same page lists him as Co-Founder and Chief Experience Officer, with Todd Dickerson as Co-Founder and Chief Strategy Officer. ClickFunnels states that it was founded in October 2014 without venture capital.
The company reports on its own blog that it passed $100 million in annual sales in 2019 and $265 million in annual revenue in 2023, with 150,000 customers; these are company figures with no independent source located. The ClickFunnels software itself is sold in plans from $97 to $297 per month (checked September 13, 2026). Brunson's training business runs separately under Marketing Secrets and Prime Mover LLC, a company that lists its address in Eagle, Idaho, on its sales pages.
He publishes on YouTube (@russellbrunson, 423,000 subscribers) and TikTok (@russellbrunson, 63,600 followers), both read on September 13, 2026, and links Instagram, Facebook, LinkedIn and X from his YouTube channel.
His books DotCom Secrets, Expert Secrets and Traffic Secrets are published in retail editions by Hay House, and on his own sites the hardcover is offered free with $9.95 US shipping ($19.95 international). Each book page then offers an audiobook bundle for $37 and a recorded "Live" course for $97. His main paid program is Marketing Secrets, a membership that is free for 14 days and then $97 per month, bundling recorded courses (Perfect Webinar Secrets, High Ticket Secrets, List Building Secrets and others), event recordings and a private community. He also runs online challenges: the Selling Online Challenge, a three-day virtual event sold for $27, and the AI Secrets Challenge with Todd Dickerson, advertised as free. His live event Funnel Hacking Live 2026 takes place September 21-23, 2026 at Fontainebleau Las Vegas, with seats from $997 to $1,297 and VIP seating priced on request. He previously ran a high-ticket mastermind called the Inner Circle; its current price and availability could not be confirmed on an official page.
On reputation: no FTC action under his name or under ClickFunnels was found in a search of ftc.gov on September 13, 2026. Most articles about him that appear in search results are affiliate reviews or paid press releases distributed through services such as PRUnderground and KISSPR, which are not treated as independent coverage here. Claims such as the number of entrepreneurs in his following or copies of books sold come from his own websites and have no independent source. His date of birth appears only on unsourced biography sites and is not stated here.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
3 without a public price
6 official channels
Large audience
Facts checked on Sep 14, 2026.
Alternatives
Copywriting · Digital Marketing · Online Business · Canada
Copywriter and founder of Copy Posse, a Canadian copywriting and marketing education brand that sells self-paced courses, the Launch Pad coaching program, the SPARK membership and the REIGN mastermind.
Copywriting · Digital Marketing · Online Business · United States
Maryland-based internet marketer, founder and CEO of Lurn (now Expert Scale, Inc.), known for courses on email marketing, copywriting and digital publishing, and a defendant in a 2023 FTC case that ended in a stipulated order.
Copywriting · Digital Marketing · Online Business · United States
Email copywriter based in Oregon who publishes Email Players, a paid print newsletter on email marketing ($97/month), and sells high-priced print books on the same subject through Settle, LLC.
Copywriting · Digital Marketing · Online Business · Canada
Canadian conversion copywriter and founder of Copyhackers (since 2011), which sells Copy School and Freelancing School; author of The Copyselling System (BenBella, 2026).
| Program | Type | Published price | Link |
|---|---|---|---|
| Marketing Secrets Membership with recorded courses (Perfect Webinar Secrets, 10X Secrets, List Building Secrets, High Ticket Secrets, Funnelology, 7 Figure Secrets), event recordings, the Backstage Pass community and AI tools. Free for 14 days, then $97 per month. | Community | $97 Checked Sep 14, 2026 | View |
| Selling Online Challenge Three-day live virtual challenge on one-to-many selling with 14 training sessions and replays, sold by Prime Mover LLC. One-time payment of $27, with optional add-ons. | Course | $27 Checked Sep 14, 2026 | View |
| DotCom Secrets Live Recorded training that walks through the DotCom Secrets book, offered as a $97 upsell after ordering the book. | Course | $97 Checked Sep 14, 2026 | View |
| Expert Secrets Live Recorded training on the Expert Secrets book, offered as a $97 upsell after ordering the book. | Course | $97 Checked Sep 14, 2026 | View |
| Traffic Secrets Live Recorded event training on the Traffic Secrets book, offered as a $97 upsell after ordering the book. | Course | $97 Checked Sep 14, 2026 | View |
| DotCom Secrets Book on building sales funnels. Hardcover offered free on the official site with $9.95 US shipping ($19.95 international). | Book | Not published Checked Sep 14, 2026 | View |
| Expert Secrets 355-page book on messaging, persuasion and selling as an expert. Hardcover offered free with $9.95 US shipping ($19.95 international). | Book | Not published Checked Sep 14, 2026 | View |
| Traffic Secrets 330-page book on getting traffic to websites and funnels, published by Hay House. Hardcover offered free on the official site with $9.95 US shipping ($19.95 international). | Book | Not published Checked Sep 14, 2026 | View |
| Funnel Hacking Live 2026 Three-day live event, September 21-23, 2026, at Fontainebleau Las Vegas, organized by Prime Mover LLC. Seats from $997 (upper balcony) to $1,297 (lower balcony); VIP seating on request. | Event | $997 Checked Sep 14, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
Compare
The same fields, side by side. No verdict: you decide.
He is the co-founder of ClickFunnels, the sales funnel software launched in October 2014 with Todd Dickerson, and the author of DotCom Secrets, Expert Secrets and Traffic Secrets. ClickFunnels lists him as Chief Experience Officer and says he studied Computer Information Systems at Boise State University.
As listed on September 13, 2026: the Marketing Secrets membership is free for 14 days and then $97 per month; the recorded DotCom Secrets, Expert Secrets and Traffic Secrets Live courses are $97 each; the Selling Online Challenge is $27; and Funnel Hacking Live 2026 seats run from $997 to $1,297.
On dotcomsecrets.com, expertsecrets.com and trafficsecrets.com the hardcover is offered free with $9.95 shipping in the US or $19.95 internationally, followed by optional upsells of $37 and $97. Retail editions are published by Hay House.
What can be checked: he is a named co-founder of an operating software company, his programs have public prices, and no FTC action under his name or ClickFunnels was found on ftc.gov (searched September 13, 2026). Revenue and follower figures come from his own companies and have not been independently verified.
Much of the online material about him consists of affiliate reviews and paid press releases, which are not counted as independent coverage.
The Inner Circle was his high-ticket mastermind, but no official page with a current price or open application was found on September 13, 2026, so its present status is not confirmed.
Reviews are written by Mentor Explorer users, pass through a moderation filter and do not represent the site's editorial position. Some may be in other languages.
Share your real experience. We don't publish serious accusations without evidence or third parties' personal data. See review policy.