Nir and Far · Productivity · Personal Development · Digital Marketing · United States
Author of Hooked, Indistractable and Beyond Belief and former Stanford lecturer who sells self-paced online workshops on habit-forming products and focus, plus keynotes and consulting.
Nir Eyal is an author, speaker and consultant who writes about behavioral design, habits and attention. According to Wikipedia, he was born on February 19, 1980, in Hadera, Israel, moved to the Orlando, Florida area as a child, holds a B.A. from Emory University (2001) and an MBA from Stanford (2008), and after Stanford ran an online advertising company. His own site describes him as a former lecturer at the Stanford Graduate School of Business and at Stanford's Hasso Plattner Institute of Design, and says he has invested in companies including Canva and Kahoot!.
He has published three books: Hooked: How to Build Habit-Forming Products (2014), Indistractable: How to Control Your Attention and Choose Your Life (2019, winner of the 2019 OWL Award according to his site) and Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (Portfolio, March 10, 2026), co-written with Julie Li, whom his site names as his business partner.
He publishes through his website nirandfar.com, a newsletter his site says has more than 160,000 subscribers, a Substack, and a YouTube channel (@nirandfar) that showed 15.8K subscribers when read on September 14, 2026.
His paid training is sold under the Nir and Far brand as two self-paced online workshops. The Hooked Workshop teaches the Hooked Model through video lessons, exercises and interviews with product teams; its page lists a regular price of $1,049 and mentions a limited-time discount without showing the discounted amount, with 90 days of access. Becoming Indistractable covers focus, triggers and timeboxing through video lessons, quizzes and recordings of community Q&A sessions with Eyal; its offer page lists a regular price of $675, currently shown as $499. He also offers keynotes and in-company workshops (JPMorgan Chase, Standard Chartered and Google APAC are listed as clients) and one-on-one or company consulting; no fees are published for either, and both are requested through forms on his site.
On reputation, his public profile is tied to the debate over whether technology is addictive. Hooked became a reference for habit-forming design, and critics cited on Wikipedia argue that stressing personal responsibility deflects attention from product design; Eyal has argued in interviews, including a 2019 debate with Ezra Klein on Vox's podcast, that for most adults device overuse is not an addiction and that the answer is forethought and planning. A rulemaking petition to the FTC about design features used on children cites Hooked as a description of variable-reward techniques; no FTC enforcement action under his name was found, searched on September 14, 2026. No independent data on the number of workshop participants or their results was found.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
5 without a public price
6 official channels
Small audience
Facts checked on Sep 14, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| The Hooked Workshop Self-paced online workshop on building habit-forming products: video lessons, exercises and interviews with product teams, with 90 days of access. The page lists a regular price of $1,049 and mentions a limited-time discount without stating the amount. | Course | $1,049 Checked Sep 14, 2026 | View |
| Becoming Indistractable Self-paced online workshop on managing focus and distraction: video lessons, quizzes, reflection exercises and recordings of community Q&A sessions with Eyal. Regular price $675; the offer page shows $499. | Course | $675 Checked Sep 14, 2026 | View · source |
| Keynotes and workshops Keynotes and in-company workshops on Beyond Belief, the Indistractable workplace and Hooked. Fees are not published; booking is by request form. | Event | Not published Checked Sep 14, 2026 | View |
| Consulting One-on-one and company consultations offered in limited numbers. Price and format are not published. | Mentorship | Not published Checked Sep 14, 2026 | View |
| Hooked: How to Build Habit-Forming Products Book published in 2014. | Book | Not published Checked Sep 14, 2026 | — |
| Indistractable: How to Control Your Attention and Choose Your Life Book published in 2019 by BenBella Books. | Book | Not published Checked Sep 14, 2026 | — |
| Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results Book co-written with Julie Li, published by Portfolio on March 10, 2026. | Book | Not published Checked Sep 14, 2026 | — |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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An author and behavioral design consultant, born in 1980 in Hadera, Israel, and raised in Florida according to Wikipedia. He wrote Hooked, Indistractable and Beyond Belief and is a former lecturer at the Stanford Graduate School of Business and the Stanford d.school.
The Becoming Indistractable workshop lists a regular price of $675, shown as $499 on its offer page. The Hooked Workshop lists a regular price of $1,049 and advertises an unspecified limited-time discount. Both were read on nirandfar.com on September 14, 2026. Keynote and consulting fees are not published.
According to its sales page, video lessons on the Hooked Model, practical exercises and interviews with product teams, with access for 90 days after registration.
His Stanford teaching role and books are documented on his site and on Wikipedia, and Beyond Belief was published by Portfolio in 2026. No FTC enforcement action under his name was found (searched September 14, 2026). His views on tech addiction have been publicly debated, for example with Ezra Klein on Vox's podcast in 2019.
No independent data on workshop participant numbers or outcomes was found; the published record consists of his books, press interviews and the debate over habit-forming technology.
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