Jeff Nippard Fitness · Fitness · YouTube · Content Creation · Canada
Canadian natural bodybuilder and fitness YouTuber who sells science-based training programs on jeffnippard.com, co-owns the MacroFactor app and wrote The Muscle Ladder.
Jeff Nippard is a Canadian natural bodybuilder, powerlifter and fitness content creator known for "science-based" training videos. According to Wikipedia, he was born on October 6, 1990, in Grand Falls-Windsor, Newfoundland and Labrador, and graduated in biochemistry from Memorial University of Newfoundland. His own website states that he won the Mr. Junior Canada natural bodybuilding title in 2012, held a Canadian national bench press record in 2014, and currently lives in Ontario.
His online store, jeffnippard.com, is operated by STRCNG, Inc., according to the site's terms of service. He is also one of five co-equal owners of MacroFactor, the company behind the MacroFactor nutrition app and the MacroFactor Workouts app; MacroFactor's team page describes his role as video-based marketing and YouTube content. According to Wikipedia, in September 2025 he presented the Muscle Lab, a gym and filming facility in Oakville, Ontario that he intends to use for training experiments.
He publishes mainly on YouTube, where his channel had 8.63 million subscribers when checked on September 13, 2026, and on TikTok (@jeffnippardfitness, linked from his website), with 2.3 million followers on the same date.
What he sells: digital training programs sold one-off through his store. When checked on September 13, 2026, full programs such as the Pure Bodybuilding Program, the Min-Max Program and the Bodybuilding Transformation System were listed at $49.99 each, the Essentials Program at $39.99, bundles between $59 and $99.99, and single-muscle programs and guides between $9.99 and $29.99. The Ultimate Guide to Body Recomposition, a nutrition and training guide of over 250 pages according to its sales page, was listed at $49.99. Prices are in USD. No one-on-one coaching offer was found on his store. His book, The Muscle Ladder: Get Jacked Using Science, was published by Victory Belt Publishing in December 2024. The MacroFactor Workouts app, which includes exercise technique videos recorded by him and lets owners of some of his programs import them, costs $11.99 per month or $71.99 per year according to MacroFactor's website; the programs themselves are not included in the subscription.
Reputation: his website claims more than 1,000,000 programs sold; there is no independent source for that figure. In October 2024, bodybuilder Mike Van Wyck was charged with two counts of assault by Halton Regional Police after a confrontation with Nippard at a gym in Burlington, Ontario, as reported by TMZ on October 22, 2024; the dispute followed online exchanges about evidence-based training. The outcome of that court case was not located. Beyond that incident, in which he was the person assaulted, no press coverage of disputes over his products was located in the searches made for this profile on September 13, 2026.
Not confirmed: the legal jurisdiction and registration details of STRCNG, Inc. (OpenCorporates could not be queried), the official list price of The Muscle Ladder, and an Instagram follower count read directly from his account.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
One without a public price
6 official channels
Massive audience
Facts checked on Sep 13, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| The Pure Bodybuilding Program - Phase 1 Digital bodybuilding program available in full body, upper/lower and push/pull/legs splits. | Course | $50 Checked Sep 13, 2026 | View |
| The Pure Bodybuilding Program Bundle Bundle of the Pure Bodybuilding Program in its three training splits. | Course | $59 Checked Sep 13, 2026 | View |
| MIN-MAX PROGRAM - PHASE 1 Digital program designed to reduce training time, in 4x or 5x per week versions; a Phase 2 is sold separately at the same price. | Course | $50 Checked Sep 13, 2026 | View |
| The Bodybuilding Transformation System Digital program with beginner and intermediate-advanced versions. | Course | $50 Checked Sep 13, 2026 | View |
| Powerbuilding Bundle Bundle of his powerbuilding programs combining strength and hypertrophy training. | Course | $100 Checked Sep 13, 2026 | View |
| The Essentials Program Minimalist training program in 2x to 5x per week versions. | Course | $40 Checked Sep 13, 2026 | View |
| The Ultimate Push Pull Legs System Push/pull/legs program in 4x, 5x and 6x per week versions. | Course | $50 Checked Sep 13, 2026 | View |
| The Ultimate Guide To Body Recomposition Guide of 15 chapters and over 250 pages on nutrition, training and recovery, with sample meal plans, according to its sales page. | Course | $50 Checked Sep 13, 2026 | View |
| Glute Hypertrophy Program Muscle-specific program focused on the glutes. | Course | $30 Checked Sep 13, 2026 | View |
| Arm Hypertrophy Program Eight-week arm program with explanations of anatomy and biomechanics, according to its sales page. | Course | $20 Checked Sep 13, 2026 | View |
| The Muscle Ladder: Get Jacked Using Science Book published by Victory Belt Publishing in December 2024, with training fundamentals and 20 training programs according to the publisher's description. | Book | Not published Checked Sep 13, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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A Canadian natural bodybuilder and fitness YouTuber, born in 1990 in Newfoundland according to Wikipedia, with a biochemistry degree from Memorial University of Newfoundland. He sells training programs on jeffnippard.com and co-owns the MacroFactor app company.
On September 13, 2026 his store listed full programs at $39.99 to $49.99, bundles at $59 to $99.99, and muscle-specific programs and guides at $9.99 to $29.99, all in USD and as one-off purchases.
Yes. The Muscle Ladder: Get Jacked Using Science was published by Victory Belt Publishing in December 2024 and is sold through major booksellers.
He is one of five co-owners of MacroFactor, which makes a nutrition app and the MacroFactor Workouts app. Workouts costs $11.99 a month or $71.99 a year according to MacroFactor, and includes technique videos by him; his programs are sold separately.
What can be checked: his degree and competition titles are listed on his website and Wikipedia, the book has a mainstream publisher, and co-ownership of MacroFactor appears on MacroFactor's own team page. The claim of over one million programs sold comes from his website only, and prices are published openly on his store with no sales call required.
Mentor Explorer shows user reviews on this profile and does not summarize third-party review sites. In the press, his name appears mainly in coverage of the October 2024 gym incident, in which another bodybuilder was charged with assault against him.
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