Jürgen Klaric is a speaker and trainer specializing in neuromarketing, neuro-selling and artificial intelligence applied to sales. According to his own website, he is the author of several books published by Planeta and the president and co-founder of Mindcode International, a neuromarketing company, as well as the founder of the Business & Innovation Institute of America (BiiA Lab).
He publishes content on his YouTube channel (@JürgenKlaricChannel), on Instagram and on other social networks, all linked from the same link-in-bio page (linktr.ee/jurgenklaric.official), which confirms that the same person runs all of these channels.
He sells online courses through his own website, jurgenklaric.com, on neuro-selling, neuromarketing, real estate marketing, neuroscience-based copywriting ("NeuroCopy") and the use of artificial intelligence in sales. According to his website, as checked on the date of this profile, the course "Inteligencia Artificial Que Vende" has a listed price of $790 (stated reference price: $1,497). According to the same website, the rest of his catalog falls in a similar range, between $790 and $1,998 depending on the program.
According to the "Conóceme" (About Me) section of his own website, he has given talks to more than one million people in 35 countries and has sold more than two million books; these figures come from his own promotional material, and we have not found an independent source confirming them.
In October 2025, the Venezuelan outlet LaPatilla and later Descifrado reported that Klaric faces a complaint filed with the Venezuelan Public Prosecutor's Office for alleged breach of contract, related to a talk on artificial intelligence that, according to the complaint, he did not deliver on the agreed terms; the complaint requests that his assets be frozen and that he be barred from leaving the country. As of the date of this profile, there is no public response from Klaric or his team, and the investigation remains open according to those same sources.
We have not been able to confirm his nationality or year of birth with a source that meets the standard of this profile: various third-party pages give contradictory versions (born in the United States, or in Bolivia), so this remains unconfirmed.