VeryGoodCopy · Copywriting · Digital Marketing · United States
Chicago-based copywriter and founder of the VeryGoodCopy newsletter, author of the book Very Good Copy and seller of the video courses Transformational Landing Pages and Transformational Sales Emails.
Eddie Shleyner is an American direct-response copywriter and the founder of VeryGoodCopy, a website and email newsletter of short lessons on copywriting, creativity and storytelling that he started in 2014. His site states that VeryGoodCopy is based in Chicago. In an interview on The Copywriter Club podcast (episode #388) he said he studied English literature at the University of Illinois and worked in inside sales, as a copywriter for CareerBuilder job ads, at an SEO agency and at a software company before becoming copy chief at G2, the Chicago software marketplace, a role he left in November 2020 to work on his own through VeryGoodCopy. His site lists a 2019 Marketing MVP award at G2.
He publishes mainly through the VeryGoodCopy newsletter, which his website describes as having more than 95,000 email subscribers; that figure is self-reported and has no independent source. Growth In Reverse, a newsletter-business publication, reported the list at over 75,000 subscribers in a December 2024 interview by Chenell Basilio. He also publishes on LinkedIn; the follower count could not be read without logging in and is not recorded here.
His paid education consists of two video courses sold through Kajabi. Transformational Landing Pages is a course on writing and structuring landing pages: according to its sales page it has 86 video lessons in nine modules (about 2.5 hours), with transcripts, templates, wireframes and checklists, lifetime access and a 30-day money-back guarantee. Transformational Sales Emails covers researching and writing sales emails, including AI-assisted market research, in video micro-lessons of three to ten minutes. On September 16, 2026, both Kajabi checkout pages showed a price of $999 USD, each with an optional free one-hour review call with Shleyner. The Transformational Sales Emails page described its sales as a pre-sale with a June 2026 launch and stated that pre-sale purchases are final. The landing page course's sales page mentions three purchase tiers, including one with a private consultation; only the base price was read.
He is also the author of Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter, a 480-page book first published on July 22, 2024 according to Goodreads, available in paperback, Kindle and audiobook, with endorsements from Rory Sutherland and Drayton Bird on his site. Separately, he sells done-for-you copywriting under the name Micro-Agency and paid one-hour copy reviews; those are services, not training, and their prices were not published on the pages checked.
The sales pages state that Transformational Landing Pages has over 3,000 students and a refund rate below 1%, and quote testimonials from companies such as Gong, G2 and Amplitude and from creator Justin Welsh; these are the seller's own claims with no independent verification. He has been interviewed by The Copywriter Club, Growth In Reverse, Being Freelance and Outgrow's Marketer of the Month podcast. No FTC action or state attorney general case under his name or VeryGoodCopy was found in a web search on September 16, 2026. The legal entity behind VeryGoodCopy could not be confirmed: OpenCorporates could not be queried on that date.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
One without a public price
3 official channels
Facts checked on Sep 17, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| Transformational Landing Pages Video course on landing page copy and structure: 86 lessons in nine modules (about 2.5 hours), transcripts, templates, wireframes and checklists, lifetime access, 30-day money-back guarantee per the sales page. | Course | $999 Checked Sep 17, 2026 | View |
| Transformational Sales Emails Video course on researching and writing sales emails, in three- to ten-minute micro-lessons; the sales page describes a pre-sale with final purchases. | Course | $999 Checked Sep 17, 2026 | View |
| Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter 480-page book of lessons drawn from the VeryGoodCopy newsletter, first published July 22, 2024; paperback, Kindle and audiobook. | Book | Not published Checked Sep 17, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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A Chicago-based copywriter who founded the VeryGoodCopy newsletter in 2014. He was copy chief at G2 until November 2020, when he went independent, and he wrote the 2024 book Very Good Copy.
The Kajabi checkout showed $999 USD on September 16, 2026, with an optional free one-hour review call. The sales page also mentions higher tiers that include a private consultation, whose prices were not recorded. The sales page offers a 30-day money-back guarantee.
His second video course, on researching and writing sales emails, sold for $999 USD at checkout on September 16, 2026. Its page presents it as a pre-sale with a June 2026 launch and says pre-sale purchases are final.
It collects 207 short lessons from his newsletter, split into thinking like a copywriter and writing the copy itself. Goodreads lists a first publication date of July 22, 2024 and 480 pages.
The course is sold openly on Kajabi, and his own pages claim over 3,000 students and testimonials from Gong, G2 and Justin Welsh, which have not been independently verified. His career has been covered in podcast interviews such as The Copywriter Club and Growth In Reverse. A September 16, 2026 web search found no FTC action or state attorney general case under his name.
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