Smart Marketer · E-commerce · Digital Marketing · Online Business · United States
Ecommerce entrepreneur, founder of the training company Smart Marketer, co-founder of the cosmetics brand BOOM! by Cindy Joseph and founder of the Shopify app maker Zipify. Sells ecommerce courses priced at $1,497 and an application-only mastermind.
Ezra Firestone is an American ecommerce entrepreneur and marketing educator. He told Mixergy in a May 2017 interview that he grew up on a commune in California, moved to New York at 18 to play poker and got into online marketing around 2005, first as a freelance consultant. His first online store, MyCostumeWigs.com, launched in 2007 and was sold in 2012, according to Smart Marketer's about page. No public source consulted gives his date of birth or age.
He is behind three companies. BOOM! by Cindy Joseph is a cosmetics line for older women that he co-founded in 2010 with the model and makeup artist Cindy Joseph, who has since died (Shopify Masters, December 3, 2019). Smart Marketer, his training company, was founded in 2013 according to its own site. Zipify, a maker of Shopify apps such as OneClickUpsell and Zipify Pages, was founded in 2016 according to its about page. In a Smart Marketer post dated September 3, 2021 he said BOOM! had been partially sold that year; the buyer and the price were not disclosed. Revenue figures for these businesses come from his own statements in interviews and on his company sites (for example, $17.8 million for BOOM! in 2016 in the Mixergy interview, and "$115 million in revenue" over five years in a May 2021 Practical Ecommerce interview) and have no independent verification.
He publishes mainly through Smart Marketer: its YouTube channel (@SmartMarketerYT, linked from smartmarketer.com) had about 34,500 subscribers when read on September 14, 2026, alongside a blog, a podcast and an X account. He has also been a frequent guest on ecommerce podcasts, including Shopify Masters, Mixergy and Practical Ecommerce's Ecommerce Conversations.
Smart Marketer sells self-paced video courses. On September 14, 2026, Smart Ecommerce, Smart Product Creation, Smart Email Marketing and Smart Business Exit were each listed at $1,497 one-time or three payments of $565, with a 30-day money-back guarantee. Ezra Firestone is the lead instructor only on Smart Ecommerce: Smart Product Creation is taught mainly by Adam Von Rothfelder, Smart Email Marketing by John Grimshaw, and Smart Business Exit by advisers from the brokerage Quiet Light, with Firestone as guest instructor. The top tier, Mentor Table (promoted on the home page as Ezra's Ecommerce Mastermind), requires an application, a 45-minute intro call and at least $1.5 million in trailing 12-month revenue; its price is not published. The company also runs Smart Marketer Live, a two-day event held October 20-21, 2026 at the Denver Art Museum, with early-bird single tickets at $897.
On reputation, what can be checked is limited. His business story has been covered in interview form by Shopify, Mixergy and Practical Ecommerce, which relay his own figures rather than audit them. A web search on September 14, 2026 for his name together with "FTC", "lawsuit" and "attorney general" returned no enforcement action or court case under his name; the FTC's own site search could not be loaded that day, so that check is incomplete. No independent review of student results from Smart Marketer courses was located.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
One without a public price
4 official channels
Small audience
Facts checked on Sep 14, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| Smart Ecommerce Video course taught by Ezra Firestone with Smart Marketer coaches: 6 modules and 100 videos on building and scaling an ecommerce brand, with a workbook, templates and a certification exam. Also offered as three payments of $565. 30-day money-back guarantee. | Course | $1,497 Checked Sep 14, 2026 | View |
| Smart Product Creation Smart Marketer course on launching physical products, taught mainly by Adam Von Rothfelder (STRONG Coffee) with John Grimshaw and Colleen Taylor: 7 modules and 93 videos. Also three payments of $565. | Course | $1,497 Checked Sep 14, 2026 | View |
| Smart Email Marketing Smart Marketer email course taught by its CMO John Grimshaw: 107 videos, automated sequences, promotional campaigns and email templates. Also three payments of $565. | Course | $1,497 Checked Sep 14, 2026 | View |
| Smart Business Exit Course on selling an online business, led by advisers from the brokerage Quiet Light with Ezra Firestone as guest instructor: 8 modules, 100 videos and a valuation calculator. Also three payments of $565. | Course | $1,497 Checked Sep 14, 2026 | View |
| Mentor Table Application-only mastermind for ecommerce businesses with at least $1.5 million in trailing 12-month revenue: weekly strategy sessions, office hours, a private Slack, the full course catalog and a yearly in-person event. Access follows an application and a 45-minute intro call; the price is not published. | Mentorship | Not published Checked Sep 14, 2026 | View |
| Smart Marketer Live 2026 Two-day in-person event on October 20-21, 2026 at the Denver Art Museum, hosted by Ezra Firestone. Early-bird single ticket price shown on September 14, 2026. | Event | $897 Checked Sep 14, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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An American ecommerce entrepreneur who co-founded the cosmetics brand BOOM! by Cindy Joseph in 2010, founded the training company Smart Marketer in 2013 and the Shopify app company Zipify in 2016. He started in online marketing around 2005 and sold his first store, a costume wig shop, in 2012.
Smart Ecommerce, the course he teaches himself, was listed at $1,497 one-time or three payments of $565 on September 14, 2026. Smart Marketer's other courses were at the same price. The Mentor Table mastermind does not publish a price and is only open, after an application and a call, to businesses with at least $1.5 million in annual revenue. A Smart Marketer Live 2026 ticket was $897 early bird.
The ecommerce training company Ezra Firestone founded in 2013. It sells video courses on running an online store, product creation, email marketing and selling a business, runs a paid mastermind called Mentor Table, and hosts the yearly Smart Marketer Live event in Denver. It also publishes free content on YouTube, a blog and a podcast.
What can be verified: his companies BOOM!, Smart Marketer and Zipify exist and have operated for years, and his course pages publish prices and a 30-day refund policy. His revenue figures come from his own interviews and sites, without independent audit. A web search on September 14, 2026 found no FTC action, state attorney general action or lawsuit under his name, though the FTC site search itself could not be loaded.
Press coverage located consists of interviews (Shopify Masters 2019, Practical Ecommerce 2021, Mixergy 2017) that report his own account of his businesses; no independent assessment of student outcomes was found.
Partly. In a Smart Marketer post dated September 3, 2021 he said the brand had been partially sold that year and that he stayed involved. The buyer and the sale price were not disclosed.
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