Jaime Higuera

Jaime Higuera is a digital entrepreneur based in Spain who promotes a model for working with e-commerce brands that he calls growth partner. In the Spanish Mercantile Registry he is listed as Jaime Higuera Candela, sole director and sole shareholder of EQOM.IO S.L. (Official Gazette of the Mercantile Registry, BORME, June 21, 2021).

Public sources disagree about his age, and none gives a date of birth. A promotional article from February 2024 says he is 24, while an Infobae headline from September 25, 2025 calls him a "multimillionaire businessman at 22." Because the figures are incompatible, this profile does not publish a birth year or birthday. He has no Wikipedia entry, and we have not found his hometown or his education in any public source.

EQOM.IO S.L., a Spanish limited company, was incorporated on May 20, 2021, with share capital of €3,000, a registered address at calle Moreto, 1, in Madrid, and a stated corporate purpose of "marketing and digital transformation services." The legal terms of ecomgrowthpartners.com identify that same company, with tax ID (CIF) B06793095, as the owner of the site. Higuera also presents himself as co-founder of the cosmetics brand Dr. Planas; that connection comes from his own communications and we have not been able to check it against any registry.

He posts on Instagram as @jaimehiguera1, which had 500,000 followers as of September 8, 2026. His official TikTok account is @jaimehigueraes. He runs two YouTube channels, one in English and one in Spanish, and the podcast The Art of E-commerce. For free, he also offers a Skool community, "E-com Growth Partners (ES)," with 5,800 members as of September 8, 2026, and a live masterclass that people access by submitting their name, email and phone number.

His paid product is the E-com Growth Partners course, organized in three phases. The first is technical training: acquisition offers, e-commerce funnels, Google and Meta ads, ad creative and user-generated content, and email marketing. The second covers creating authority content, an appointment-setting system, an automated sales funnel and live one-on-one sales training, and ends with placing the student with a partner brand. The third consists of individual coaching to optimize results and building one's own team. The sales page advertises "Guaranteed Placement & Income" and "100% Personalised Mentorship" without publishing the terms of that guarantee.

The course price is not published. The only way in is to book a Zoom call on his website, where the candidate's fit is assessed and onboarding is completed on that same call. The site's legal terms do not recognize a right to a refund: they state that certain situations lead to termination of the service "executed without the provision of a refund," and they exclude liability for indirect or consequential damages.

The figures surrounding his career come from his own material, and we have found no independent source verifying them: more than $100 million in sales generated for his partners, Eqom.io revenue above $2 million a year, clients such as Oberlo, Foundr Magazine, Headway, Cyberghost and Clean Beauty, and a "5.3M People Trained" counter on his sales page. The story of how he became a millionaire, including the figure of €100 in initial investment, also comes from his own videos and interviews.

What is on record about his reputation. We have found two press pieces: Infobae published an article by Enzo Iriarte on September 25, 2025, compiling three tips taken from his TikTok videos without checking his figures; and okdiario published a piece in its Cool People section. Neither is an independent investigation into his business: both repeat his own account. The Emprende Aprendiendo piece is titled "caso de éxito" (success story) and is promotional material, so we do not count it as press coverage. We have not found any published court ruling or administrative penalty in his name or in the name of EQOM.IO S.L., which is listed as active in the Madrid Mercantile Registry.

There are also consumer complaint platforms where any individual can post a statement without prior verification. We do not include them here: they are not rulings, they do not establish the facts they describe, and their number means nothing without knowing how many clients the company has. For the same reason, review aggregators and third-party comments that appear in search results are not summarized either.

What we have not been able to confirm: his date of birth and age, his hometown and education, the course price, the exact terms of the placement and income guarantee he advertises, the Dr. Planas co-founding, all the revenue and student figures he reports, and the number of subscribers to his YouTube channels and followers of his TikTok account.