Perry Belcher

Perry Belcher is an American direct-response marketer and copywriter. His website presents him as a co-founder of DigitalMarketer, the marketing training company he started with Ryan Deiss, and of its Traffic & Conversion Summit event, and offers his services as a consultant and speaker on topics such as offer creation and why people buy. His promotional material calls him "The Billion Dollar Man" and credits him with hundreds of millions of dollars in online sales and several company exits; these figures come from his own pages and no independent source for them was found. His year of birth was not found in any public source.

His current education business is Ignite Mastermind, sold through ignitemastermind.org and, according to its sales page, operated by GrowthHacking, LLC with an address in Las Vegas, Nevada. He also leads Driven Mastermind, a higher-end group he runs with Google Ads agency founder Kasim Aslam that holds in-person events in US cities and abroad.

On YouTube (@perrybelcher, a channel that links to perrybelcher.com) he had 23,100 subscribers and 928 videos, and his Instagram account @perry.belcher, linked from his website, showed 26,000 followers, both read on September 14, 2026. He is also on Facebook (ThePerryBelcher), LinkedIn and X.

Ignite Mastermind is a membership. Its enrollment page lists $4,997 per year and describes live three-day online workshops (at least ten a year), recordings and worksheets, weekly Wednesday calls, monthly mentorship calls with Belcher and his team, a community, a training video library and access to Springboard, a CRM and marketing software suite. A separate offer page lists a one-week trial for $7 that then bills $297 per month. The page advertises a 91-day refund guarantee. Driven Mastermind does not publish a price: admission is by application on drivenmastermind.com, and its event pages also advertise free online sessions.

On reputation, the documented record centers on a 2008 court case in Tennessee. On March 25, 2008, WMC Action News 5 in Memphis reported that the Shelby County Sheriff's Office had arrested Belcher over online sales of health products claimed to treat conditions such as attention deficit disorder and Crohn's disease, with websites showing clip-art images presented as medical professionals; the station put the sales at about $1.2 million. On December 29, 2008, the same station reported that Belcher, whose companies were Selmedica and Increase Media, had been sentenced to ten years of probation on theft and computer-related charges, that the state had seized his house, a Jaguar and other assets to compensate buyers, and that the Shelby County District Attorney's Office was asking further affected customers to file claims. Neither report included a statement from Belcher or his attorney. In a January 2023 interview on the Beyond a Million podcast, Belcher himself referred to having had assets seized by the State of Tennessee. No FTC action was found under his name, GrowthHacking, LLC or Ignite Mastermind in a search of ftc.gov on September 14, 2026.

Not confirmed: his date of birth, whether he still holds an operating role or ownership stake in DigitalMarketer today, the titles of the books his site says he has written, and the prices of his individual courses, since the official course page found was offline and prices seen elsewhere came from unauthorized resale sites that were not used.