My Wife Quit Her Job · E-commerce · Online Business · Entrepreneurship · United States
Steve Chou runs the ecommerce blog, podcast and YouTube channel My Wife Quit Her Job, co-founded the online store Bumblebee Linens and sells the course Create A Profitable Online Store.
Steve Chou is an American ecommerce entrepreneur and educator best known for My Wife Quit Her Job, a blog he started in 2008 that later added a podcast and a YouTube channel. According to his own site, he holds a bachelor's and a master's degree in electrical engineering from Stanford University and worked as a hardware engineering director in Silicon Valley before leaving that job to run his businesses full time.
In 2007 he and his wife Jennifer launched Bumblebee Linens, an online store selling handkerchiefs and other cloth products that began by importing handkerchiefs and selling them on eBay. His site describes it as a seven-figure store; there is no independent figure for its revenue. He also says the blog itself passed seven figures in revenue in 2016, a claim that likewise comes only from his own site. With Toni Anderson he co-founded the Sellers Summit, an annual ecommerce conference first held in Miami in 2016; the official site lists the 2026 edition on April 21–23 in Fort Lauderdale, Florida.
In May 2023 HarperCollins published his book The Family First Entrepreneur, which his site describes as a Wall Street Journal bestseller. In a June 2023 interview with Practical Ecommerce he said the book received a six-figure advance.
He publishes on the YouTube channel MyWifeQuitHerJob Ecommerce Channel (528,000 subscribers, read on September 16, 2026) and hosts The My Wife Quit Her Job Podcast, which has run weekly since 2014 and was at episode 655 in September 2026. The site also offers free email mini courses on starting an online store, blogging and Amazon FBA.
His paid program is Create A Profitable Online Store, which he says he first launched in 2011 at $299. On its sales page, read on September 16, 2026, enrollment is open at $2,499 in one payment, eight monthly payments of $349, or $4,999 for a deluxe tier that adds four 60-minute one-on-one consultations. The page lists more than 450 video lessons in 16 modules, weekly live office hours, a private members forum, an AI assistant trained on the course material, lifetime access and a 30-day money-back guarantee.
He has been interviewed by independent business outlets and podcasts, including Practical Ecommerce, Mixergy and Smart Passive Income. Mentor Explorer did not locate press coverage of any court case or regulatory action involving him or his companies in web searches run on September 16, 2026. Student results and enrollment numbers for the course are not published by any independent source, and the "100,000+ entrepreneurs" figure on his site is his own.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
One without a public price
5 official channels
Large audience
Facts checked on Sep 17, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| Create A Profitable Online Store Self-paced ecommerce course with more than 450 video lessons in 16 modules, weekly live office hours, a private forum, lifetime access and a 30-day money-back guarantee. Also sold as eight monthly payments of $349. | Course | $2,499 Checked Sep 17, 2026 | View |
| Create A Profitable Online Store (Deluxe with consulting) The full course plus four 60-minute one-on-one consultations with Steve Chou. | Mentorship | $4,999 Checked Sep 17, 2026 | View |
| The Family First Entrepreneur Book published by HarperCollins in May 2023 on building a business while prioritizing family time. | Book | Not published Checked Sep 17, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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A Stanford-trained electrical engineer turned ecommerce entrepreneur who co-founded the online store Bumblebee Linens with his wife in 2007, started the blog My Wife Quit Her Job in 2008, and co-founded the Sellers Summit conference. HarperCollins published his book The Family First Entrepreneur in 2023.
On the sales page read on September 16, 2026: $2,499 paid once, eight monthly payments of $349, or $4,999 for a deluxe version with four one-on-one consultations. All options include lifetime access and a 30-day money-back guarantee.
According to the sales page, more than 450 video lessons across 16 modules, weekly live office hours with Steve Chou, a private members forum, worksheets and spreadsheets, guest lectures and an AI assistant trained on the course content.
What can be checked: the course has a live sales page with published prices and a refund policy, his book was released by HarperCollins, and he has been interviewed by outlets such as Practical Ecommerce and Mixergy. Revenue figures for his store and blog come only from his own site. No press report of a court case or regulatory action involving him turned up in web searches on September 16, 2026.
An annual ecommerce conference Steve Chou co-founded with Toni Anderson, first held in Miami in 2016. The 2026 edition was scheduled for April 21–23 in Fort Lauderdale, Florida; its site listed in-person passes as sold out and offered a virtual pass.
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