Dan Lok Education · Sales · Entrepreneurship · Online Business · Canada
Hong Kong-born, Vancouver-based entrepreneur and YouTuber who sells the High Ticket Closer sales certification, the application-only Dragon 100 advisory board and a training library bundled with his Certainty Engine software.
Dan Lok is an entrepreneur, author and YouTuber known for teaching high-ticket sales. According to the biography on his own website, he was born in Hong Kong, immigrated to Vancouver, Canada, as a teenager after his father's business collapsed, started and closed several businesses before a one-person advertising agency became his first profitable venture, and describes himself as a self-made millionaire by age 27. Those figures come from his own material and have no independent source. His website gives his age at immigration as 17; some third-party profiles say 14, and his date of birth could not be confirmed from an official or press source.
His website lists Dan Lok Education as his education group, and names among the ventures he built or operates Dragon 100, Certainty Engine, Danflix, OAD.ai, Founder AI and the investment firm DragonX Capital. He currently presents himself as "Certainty Capitalist" and describes his framework as Certainty Capitalism.
He publishes mainly on YouTube, where the @DanLok channel showed 4.89 million subscribers and about 2,300 videos when read on September 14, 2026; the channel links to danlok.com. He also runs the Dan Lok Notes podcast and a Substack newsletter. The TikTok account @danlok does not belong to him.
His best-known program is High Ticket Closer 3.0, sold on highticketcloser.com under the Dan Lok Education name: a 90-day sales certification with eight video modules, eight one-on-one sessions with a certified coach, an accountability partner program, a 200-page printed field manual and a certificate. The sales page shows a checkout form but no price in its public content. Dragon 100 is an application-only advisory board for founders with $1 million to $10 million or more in revenue, capped at 100 members, with monthly calls, a yearly private session with Lok, a Slack community and access to Certainty Engine; admission requires an application and a private interview, and no price is published. Certainty Inner Circle, a coaching program aimed at reaching $1 million in revenue, is also by application without a published price. Danflix, a library of more than 50 recorded programs on sales, marketing and wealth, is not sold separately: it is included with Certainty Engine, an AI CRM and automation software whose published plans are $2,997 per year (AI) and $4,997 per year (Pro). His official store sells his books, including F.U. Money and Influence! as ebooks at $9.97, and the Unlock It Journal at $24.
On reputation, the testimonials and revenue results on the Dragon 100 page are his own promotional material and have no independent verification. In July 2020 the Vancouver Sun reported that the owner of a West Vancouver house Lok had been renting sued him, alleging unpaid rent of $35,000; Lok's lawyers argued the house was deficient. Vancouver Is Awesome (Brendan Kergin, January 25, 2022) recounted the case when the property was listed at $23 million and noted that a 2019 video tour in which Lok valued the house at $35 million had 1.66 million views. We did not find the outcome of that case. A search of the FTC's Cases and Proceedings database for "Dan Lok" on September 14, 2026 returned no case naming him. We could not confirm the current price of High Ticket Closer 3.0 or of his application-only programs from an official public page.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
3 without a public price
6 official channels
Massive audience
Facts checked on Sep 14, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| High Ticket Closer 3.0 90-day sales certification with eight video modules, eight one-on-one coaching sessions, a printed field manual and a certificate; no price shown on the public page. | Course | Not published Checked Sep 14, 2026 | View |
| Dragon 100 Application-only advisory board for founders with $1M-$10M+ in revenue, with monthly calls, a private session with Dan Lok and a Slack community. | Mentorship | Not published Checked Sep 14, 2026 | View |
| Certainty Inner Circle Application-only coaching program focused on scaling a business to $1 million in revenue. | Mentorship | Not published Checked Sep 14, 2026 | View |
| Certainty Engine AI (includes Danflix) AI CRM and automation software whose membership includes the Danflix library of more than 50 recorded programs; annual plan price. | Other | $2,997 Checked Sep 14, 2026 | View |
| F.U. Money Book on building income outside traditional employment, sold as an ebook in his official store. | Book | $10 Checked Sep 14, 2026 | View |
| Influence! Book on persuasion tactics, sold as an ebook in his official store. | Book | $10 Checked Sep 14, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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A Hong Kong-born entrepreneur who immigrated to Vancouver, Canada, and teaches high-ticket sales and business growth. He runs Dan Lok Education, Dragon 100 and Certainty Engine, and his YouTube channel had 4.89 million subscribers on September 14, 2026.
The official High Ticket Closer 3.0 page on highticketcloser.com lists what the 90-day certification includes but shows no price in its public content as of September 14, 2026. Prices quoted on review blogs are not official and are not reproduced here.
An advisory board for founders with $1 million to $10 million or more in revenue, capped at 100 members. Joining requires an application and a private interview; the website does not publish a price.
What can be checked: he sells real programs through official websites, and his revenue and student results claims come from his own material without independent verification. The Vancouver Sun reported a 2020 civil lawsuit by a landlord over unpaid rent, which Lok's lawyers contested; its outcome was not found. The FTC's case database showed no case under his name on September 14, 2026.
Independent press found about him is limited to the 2020 Vancouver Sun report on the rent lawsuit and its 2022 follow-up mention in Vancouver Is Awesome.
His website lists Unlock It, F.U. Money, Influence!, Millionaire Manifesto and Million Dollar Agents, plus the Unlock It Journal. His store sells the F.U. Money and Influence! ebooks for $9.97 each.
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