Magnetic Marketing · Copywriting · Digital Marketing · Sales · United States
American direct-response marketing strategist and copywriter, author of the No B.S. book series and founder of Magnetic Marketing, a paid newsletter and membership now owned by Russell Brunson.
Dan S. Kennedy is an American direct-response marketing strategist, copywriter and author who teaches small and mid-sized business owners how to use direct marketing and advertising. According to the Magnetic Marketing website, he was born in 1954 in Cleveland, Ohio. He is not the humorist and former host of The Moth who shares his name.
He is best known for the Magnetic Marketing system and the No B.S. book series published by Entrepreneur Press. In 2018 he released the book Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer. According to the company's own site, he sent out his first No B.S. newsletter in 1995. The newsletter business was run for years with Bill Glazer under the name Glazer-Kennedy Insider's Circle (GKIC). Russell Brunson, co-founder of ClickFunnels, says the company had been sold twice after the two of them ran it, and the Magnetic Marketing site states that Brunson acquired Magnetic Marketing on September 15, 2021. Brunson described the purchase on his Marketing Secrets podcast on October 25, 2021 as including about 40 years of intellectual property. Kennedy still appears in the paid tiers: the current sales pages promise his monthly newsletter, masterclasses and live Q&A calls.
The official Magnetic Marketing YouTube channel (@Magnetic_Marketing), linked from magneticmarketing.com, had 34,600 subscribers when read on September 14, 2026; it is a company channel rather than a personal one. The company also runs Dan Kennedy's Magnetic Marketing Podcast, an Instagram account and a Facebook group for members. Kennedy has also held programs through the copywriting publisher AWAI, which lists newsletters and a Copywriter for Info-Marketers certification under his name, without prices on his bio page.
Magnetic Marketing sells a membership ladder. Gold includes the monthly printed NO B.S. Letter from Kennedy, a monthly letter from Russell Brunson and a library of recorded courses; the sales page offers the first month for $1 and then $97 per month in the US ($137 international), or $47 per month for the digital-only version. Diamond costs $297 per month in the US and adds monthly masterclasses, live Q&A calls with Kennedy, a members' Facebook group and three courses of the buyer's choice, with a 30-day money-back guarantee. The top tier, Insiders Circle, requires an application and shows no public price. The 2CCX coaching program led by Brunson is also promoted on the site without a published price. Prices were read on the official sales pages on September 14, 2026.
The company's promotional material says Kennedy has delivered more than 3,000 paid speeches, written 32 books, spoke on the SUCCESS tour for nine years and taught his system to more than 6 million people. These figures come from Magnetic Marketing itself and no independent source confirming them was found. Entrepreneur publishes his articles under an author page. A web search on September 14, 2026 for FTC or state attorney general actions naming Dan Kennedy or Magnetic Marketing returned no matching case; state business registries and OpenCorporates were not checked, so the current legal entity behind Magnetic Marketing is not confirmed here.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
2 without a public price
5 official channels
Small audience
Facts checked on Sep 14, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| Magnetic Marketing Gold Membership Monthly printed NO B.S. Letter by Dan Kennedy, a monthly letter from Russell Brunson and a library of recorded training (Magnetic Marketing on Demand and others). First month $1, then $97 per month in the US ($137 international); digital-only version at $47 per month. | Community | $97 Checked Sep 14, 2026 | View |
| Magnetic Marketing Diamond Membership Adds monthly masterclasses and live Q&A calls with Dan Kennedy, a private Facebook group, a searchable archive of his newsletters and three courses of the buyer's choice. $297 per month in the US, cancel anytime, 30-day money-back guarantee. | Community | $297 Checked Sep 14, 2026 | View |
| Insiders Circle Top tier of the membership ladder: everything in Diamond plus the eight-week Ultimate Marketing Machine course, monthly implementation coaching and quarterly two-day intensives. Application required; no public price. | Mentorship | Not published Checked Sep 14, 2026 | View |
| Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer Book published in 2018 that sets out the Magnetic Marketing system. | Book | Not published Checked Sep 14, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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Dan S. Kennedy is an American direct-response marketing strategist and copywriter, born in 1954 in Cleveland according to the Magnetic Marketing site. He writes the No B.S. book series for Entrepreneur Press and created the Magnetic Marketing system and newsletter.
On September 14, 2026 the Gold membership was offered at $1 for the first month and then $97 per month in the US ($137 international), or $47 per month digital-only. Diamond was $297 per month in the US. Insiders Circle requires an application and has no published price.
Russell Brunson, co-founder of ClickFunnels. The Magnetic Marketing site dates the acquisition to September 15, 2021, and Brunson announced it on his Marketing Secrets podcast in October 2021. Kennedy continues to write the NO B.S. Letter and host calls for members.
What can be checked: his books are published by Entrepreneur Press and he writes for Entrepreneur. The big numbers, such as 6 million people taught or 3,000 paid speeches, come from Magnetic Marketing's own material with no independent confirmation found. A search on September 14, 2026 found no FTC or state attorney general action under his name or Magnetic Marketing.
Beyond that, no independent press investigation of his programs was found, and the paid tiers carry a 30-day cancellation or money-back term according to the sales pages.
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