Cardone University · Sales · Entrepreneurship · Investing · United States
American sales trainer, author of The 10X Rule and founder of Cardone University, Cardone Training Technologies and the real estate firm Cardone Capital. He sells online sales courses, books and 10X events.
Grant Cardone is an American sales trainer, author and real estate fund manager. Wikipedia gives his birth date as March 21, 1958, in Lake Charles, Louisiana; in a post on his own website he says he studied at McNeese State University. He is the founder of Cardone Training Technologies, Inc., which runs the online sales training platform Cardone University, and of Cardone Capital, a real estate firm that raises money from investors for multifamily property funds. His website lists Cardone University, Cardone On Demand, Cardone Capital and the Grant Cardone Foundation among his organizations and presents him as a New York Times bestselling author (If You're Not First, You're Last) and a participant in season 2 of Discovery Channel's Undercover Billionaire.
He publishes on YouTube, where the @GrantCardone channel showed 3.14 million subscribers, and on TikTok, where the verified @grantcardone account showed 2,503,783 followers, both read on September 14, 2026. According to his own website he has more than 16 million followers across social networks; there is no independent source for that total.
What he sells: Cardone University is a subscription video platform for sales and business training. Its website describes more than 800 courses and 8,000 interactive segments for individuals, with weekly mastermind sessions and certifications, and a Teams & Businesses plan with coaching and activity tracking. The main site does not show prices: individuals are sent to a checkout and businesses to a sales call. A Cardone University offer page on gc.grantcardone.com, read on September 14, 2026, listed a price of $4,995, payable in 12 installments of $449, and said access is lost if payments are cancelled; the page does not state how long the $4,995 access lasts. His online store sells his books, including The 10X Rule and Sell or Be Sold at $25 each, and The Grant Cardone Rebuttal Manual eBook at $497. He also runs paid events: the 10X Business Summit, scheduled for October 23-25, 2026, at the Broward County Convention Center in Fort Lauderdale, listed an Executive ticket at $997 and a Super VIP ticket at $15,000. Figures such as 850,000 users served, more than $2 billion raised through social media and a portfolio above $5 billion come from his own websites and have no independent confirmation.
Reputation and legal record. The most significant case is Pino v. Cardone Capital, LLC, a securities class action filed in 2020 in the U.S. District Court for the Central District of California (case 2:20-cv-08499). It alleges that Cardone and Cardone Capital made misleading statements on social media, including projected returns of 15% a year, when promoting Cardone Equity Fund V and Fund VI. The district court dismissed the case; on December 21, 2022, the Ninth Circuit Court of Appeals reversed that dismissal in part, holding that mass communications through social media posts and online videos can make a promoter a seller under Section 12(a)(2) of the Securities Act. After a second dismissal, the Ninth Circuit reversed again on June 10, 2025, finding that the complaint adequately alleged that Cardone did not believe his own return projections and that the omission of an SEC comment letter could support a claim (InvestmentNews, June 12, 2025). According to the official class notice website, read on September 14, 2026, the court certified a class of people who bought interests in Fund V or Fund VI, no settlement has been reached, the defendants deny the allegations, and trial is scheduled for March 9, 2027. The case is unresolved.
A HuffPost investigation published in July 2023 reported that Cardone's training company had sued several clients who stopped paying long-term training contracts, citing a $497-a-month contract and a six-year $795-a-month contract that ended in settlements; it also reported a 2017 lawsuit by employees of his training company alleging they were pressured to attend Scientology events, which settled on confidential terms. HuffPost said Cardone and Cardone Capital did not respond to its requests for comment.
On FINRA BrokerCheck no individual record appears under the name Grant Cardone, searched on September 14, 2026. What could not be confirmed: the access period included in the $4,995 Cardone University offer, the current monthly price of the platform, the price of the Teams & Businesses plan, and the audience and revenue figures he publishes about himself.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
One without a public price
5 official channels
Massive audience
Facts checked on Sep 14, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| Cardone University Subscription video platform for sales and business training with more than 800 courses, weekly mastermind sessions and certifications. Offer page price read on September 14, 2026: $4,995 or 12 payments of $449; the access period is not stated on that page. | Course | $4,995 Checked Sep 14, 2026 | View |
| Cardone University Teams & Businesses Company plan with a larger course library, one-on-one virtual coaching, activity tracking and custom curricula. Sold through a sales call; no public price. | Course | Not published Checked Sep 14, 2026 | View |
| 10X Business Summit 2026 Three-day business training event, October 23-25, 2026, at the Broward County Convention Center in Fort Lauderdale. Executive ticket $997; Super VIP $15,000. | Event | $997 Checked Sep 14, 2026 | View |
| The 10X Rule Book on setting goals and effort levels ten times higher than planned. $25 in his online store. | Book | $25 Checked Sep 14, 2026 | View |
| Sell or Be Sold Sales book. $25 in his online store. | Book | $25 Checked Sep 14, 2026 | View |
| The Grant Cardone Rebuttal Manual eBook eBook of responses to sales objections. $497 in his online store. | Book | $497 Checked Sep 14, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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An American sales trainer and author of The 10X Rule, born in 1958 in Lake Charles, Louisiana, according to Wikipedia. He founded Cardone Training Technologies, which runs Cardone University, and the real estate investment firm Cardone Capital.
The Cardone University website does not publish prices. An offer page read on September 14, 2026, listed $4,995 or 12 payments of $449, without stating the access period. The Teams & Businesses plan is sold through a sales call with no public price.
Online sales and business training through Cardone University, books such as The 10X Rule and Sell or Be Sold ($25 each in his store), a $497 rebuttal manual eBook, and live events like the 10X Business Summit, with tickets from $997 for the October 2026 edition.
His courses, books and events are real products sold through his own sites. He is also a defendant, with Cardone Capital, in the Pino v. Cardone Capital securities class action over how Fund V and Fund VI were promoted on social media; the Ninth Circuit revived it in 2022 and 2025, the defendants deny the allegations, and trial is set for March 9, 2027.
On the public record, HuffPost reported in July 2023 on lawsuits his training company filed against clients who stopped paying multi-year contracts, several of which settled, and on the securities class action involving Cardone Capital.
Filed in 2020 in federal court in California, it claims investors in Cardone Equity Fund V and VI were misled by social media statements, including projected 15% annual returns. A class has been certified, no settlement has been reached, and trial is scheduled for March 9, 2027.
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