Her First $100K · Personal Finance · Investing · Online Education · United States
Tori Dunlap is the founder of Her First $100K, a personal finance education company for women, host of the Financial Feminist podcast and author of the book Financial Feminist (Dey Street, 2022). She sells The $100K Club course and, with Treasury, the Stock Market School investing membership.
Tori Dunlap is an American personal finance educator from Tacoma, Washington, and the founder of Her First $100K, a financial education brand aimed at women. According to Wikipedia, she graduated from the University of Portland in 2016, worked as a digital marketing manager in Seattle, started a money blog at 22 and reported saving $100,000 by age 25, in 2019, after which she left her corporate job to run the company full time. Her birth date is not published in the sources reviewed.
The website herfirst100k.com is operated by Victori Media LLC, according to its copyright notice. Wikipedia, citing 2021 coverage, reports revenue above $3.4 million and 12 employees that year; these figures come from the company and have no independent audit behind them. Her website states she has helped "over five million" women, a self-reported figure with no independent source.
She publishes mainly on TikTok (@herfirst100k, 2.4 million followers read on September 13, 2026), Instagram (@herfirst100k, 2.2 million according to Wikipedia; not read directly) and YouTube (Her First 100K, 45.5K subscribers read on September 13, 2026). She hosts the weekly Financial Feminist podcast, launched in May 2021. Her book Financial Feminist: Overcome the Patriarchy's Bullsh*t to Master Your Money and Build a Life You Love was published on December 27, 2022 by Dey Street Books, a HarperCollins imprint, and appeared on the New York Times bestseller list.
Her paid offer, as listed on her website on September 13, 2026: - The $100K Club: a self-paced online course with six modules (money mindset, saving, debt, credit cards, emergencies and investing), templates and a private community, sold as a one-time payment of $97 with lifetime access and a 30-day money-back guarantee. - Stock Market School: an annual investing membership run jointly with Treasury, priced at $994 per year. It includes a live Investing 101 workshop, more than 50 how-to videos and guides, quarterly workshops, monthly live coaching with Dunlap and the Treasury team, a private forum and a 10-day challenge. Refunds are offered up to seven days after the Investing 101 workshop. A May 2023 LinkedIn post by Dunlap announced a lower price at that time ($99, rising to $297), so the price has changed over time.
Regulatory status: no individual named Tori or Victoria Dunlap appears in FINRA BrokerCheck or in the SEC Investment Adviser Public Disclosure (IAPD) individual search, both searched on September 13, 2026. The personalized investment strategies in Stock Market School are provided by the Treasury team; the sales page states that Treasury Interactive Investment Advisers, a Treasury subsidiary, is registered with the SEC, and that Her First $100K is an advisory client of Treasury and receives no referral compensation. That registration was not checked independently for this profile.
Reputation: in April 2023, dot.LA (Kristin Snyder, April 11, 2023) reported criticism from her followers over her paid banking partnership with SoFi after SoFi sued the U.S. Department of Education over the pause on federal student loan payments. Dunlap answered in a video calling student debt a nuanced topic and saying SoFi still fit her community's needs. No FINRA or SEC disciplinary record was found under her name in the searches above. The FTC website search could not be completed for this profile.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
One without a public price
6 official channels
Massive audience
Facts checked on Sep 13, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| The $100K Club Self-paced online course with six modules on money mindset, saving, debt, credit cards, emergencies and investing, plus templates and a private community. One-time payment, lifetime access, 30-day money-back guarantee. | Course | $97 Checked Sep 13, 2026 | View |
| Stock Market School Annual investing membership run with Treasury: live Investing 101 workshop, 50+ videos and guides, quarterly workshops, monthly live coaching, private forum and a 10-day challenge. Refunds up to seven days after the Investing 101 workshop. | Community | $994 Checked Sep 13, 2026 | View |
| Financial Feminist Book on personal finance for women covering spending, debt, investing and salary negotiation, published by Dey Street Books (HarperCollins) on December 27, 2022. | Book | Not published Checked Sep 13, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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An American personal finance educator from Tacoma, Washington, who founded Her First $100K after saving $100,000 by age 25 in 2019. She hosts the Financial Feminist podcast and wrote the book Financial Feminist, published by Dey Street Books (HarperCollins) in December 2022.
The Her First $100K sales page listed Stock Market School at $994 per year on September 13, 2026, with refunds available up to seven days after the live Investing 101 workshop. In May 2023 Dunlap advertised it at $99 before a rise to $297, so the price has changed over time.
The $100K Club was listed on herfirst100k.com at a one-time payment of $97 on September 13, 2026. It is a self-paced course with six modules, templates and a private community, with lifetime access and a 30-day money-back guarantee.
No individual named Tori or Victoria Dunlap appears in FINRA BrokerCheck or the SEC IAPD individual search, both checked on September 13, 2026. The personalized investment strategies inside Stock Market School come from Treasury, whose subsidiary Treasury Interactive Investment Advisers is described on the sales page as SEC-registered.
What can be checked: the website is run by Victori Media LLC, her book was published by a HarperCollins imprint and reached the New York Times bestseller list, and no FINRA or SEC record under her name was found on September 13, 2026. In April 2023 dot.LA reported follower criticism of her SoFi partnership, which she answered in a video.
Mentor Explorer shows reviews from its own users on this profile and does not summarize third-party review sites. On the public record there is press coverage of her work, including dot.LA's April 2023 article on the reaction to her SoFi partnership, and no regulatory action found in the registries listed above.
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