Biolayne · Fitness · Coaching · Online Education · United States
Nutrition scientist and powerlifter behind Biolayne. Sells one-on-one coaching, the Carbon Diet Coach app, a coaching certification through Physique Coaching Academy, e-books and training subscriptions.
Layne Norton is an American nutrition scientist, powerlifter and former natural pro bodybuilder who publishes fitness and nutrition content under the Biolayne brand. According to his own website, he holds a BS in Biochemistry from Eckerd College and a PhD in Nutritional Sciences from the University of Illinois, and was born in Evansville, Indiana, and is based in Tampa, Florida. His 2010 doctoral thesis at the University of Illinois dealt with leucine and the stimulation of muscle protein synthesis, and he co-authored related papers such as a 2009 study in The Journal of Nutrition. He is also known for PHAT (Power Hypertrophy Adaptive Training), a five-day program combining power and hypertrophy days that he distributes free as a PDF in exchange for an email address.
His website lists him as founder of Biolayne LLC and co-founder of Carbon Diet Coach, Outwork Nutrition (a supplement brand) and Physique Coaching Academy. Carbon's website names him and registered dietitian Keith Kraker as the app's creators; online sources describe Physique Coaching Academy as a certification he created with Dr. Bill Campbell.
He publishes on YouTube as @biolayne1, which showed 439,000 subscribers and about 1,200 videos when read on September 13, 2026, and on Instagram and X as @biolayne. He also hosts the Dr. Layne Norton Podcast and has been a guest on The Joe Rogan Experience and Huberman Lab.
What he sells: one-on-one online coaching through Team Biolayne, reached through an application and a free consultation, with no public price; two Biolayne subscriptions, Workout Builder and the REPS research review, each listed at $12.99 per month; the Carbon Diet Coach app, at $11.99 per month, $59.99 every six months or $99.99 per year; the Physique Coaching Academy certification, whose official price could not be read; and e-books sold on the Biolayne store, including Fat Loss Forever (co-written with Peter Baker), The Complete Contest Prep Guide and The Complete Reverse Dieting Guide, each listed at $59.99 in e-book form.
On the competitive side, his website lists wins at USAPL Nationals in 2014 and 2015 in the 93 kg class, an overall silver medal at the 2015 IPF World Championships and the 2022 IPF Masters 1 93 kg world title. The coaching pages say he has turned more than 70 clients pro, and Carbon's website says he has coached more than 1,700 clients since 2005. These are his own figures, with no independent source.
Reputation: in a court case in the High Court of Justice in England, on November 19, 2013, Justice David Bean issued an injunction against YouTuber Jason Blaha. It barred him from repeating claims that Norton used banned substances and that his research was bogus. Blaha took no part in the case. This is reported in a statement Norton published on his own website on January 14, 2014, which quotes the ruling; we did not find an independent report of the decision. No FTC action was found under his name or Biolayne's in a search of ftc.gov on September 13, 2026.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
2 without a public price
1 free
7 official channels
Large audience
Facts checked on Sep 13, 2026.
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| Program | Type | Published price | Link |
|---|---|---|---|
| Team Biolayne One-on-One Coaching Personalized online coaching for fat loss, reverse dieting, muscle gain, contest prep and training programs. Apply, have a free consultation, then get matched with a coach. No public price. | Mentorship | Not published Checked Sep 13, 2026 | View |
| Physique Coaching Academy Certification Training and nutrition certification for personal trainers and nutrition coaches, created with Dr. Bill Campbell. We could not read the official sales page, so the price was not recorded. | Course | Not published Checked Sep 13, 2026 | View |
| Carbon Diet Coach Nutrition coaching app for iOS and Android with macro targets and weekly check-ins. The price shown is the monthly plan; it also costs $59.99 every six months or $99.99 per year. | Other | $12 Checked Sep 13, 2026 | View |
| Biolayne Workout Builder Monthly subscription with more than 50 customizable training programs and a library of more than 400 exercise videos. Price per month. | Community | $13 Checked Sep 13, 2026 | View |
| REPS Research Review Monthly subscription with summaries of nutrition and exercise research. Price per month. | Other | $13 Checked Sep 13, 2026 | View |
| Fat Loss Forever E-book written with Peter Baker about losing fat and keeping it off. Listed at $59.99, on sale for $55.71 when checked; the paperback was sold out. | Book | $60 Checked Sep 13, 2026 | View |
| The Complete Contest Prep Guide E-book on preparing for physique competitions. | Book | $60 Checked Sep 13, 2026 | View |
| The Complete Reverse Dieting Guide E-book on reverse dieting after a fat-loss phase. | Book | $60 Checked Sep 13, 2026 | View |
| PHAT (Power Hypertrophy Adaptive Training) Free five-day powerbuilding program delivered as a PDF in exchange for an email address. | Other | $0 Checked Sep 13, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
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An American nutrition scientist with a PhD in Nutritional Sciences from the University of Illinois, a competitive powerlifter and a former natural pro bodybuilder. He runs the Biolayne brand and co-founded Carbon Diet Coach, Outwork Nutrition and Physique Coaching Academy.
Team Biolayne does not list a price for one-on-one coaching. You apply, have a free consultation with the client team and are then matched with a coach. His cheaper products do have listed prices: Workout Builder and REPS at $12.99 per month each, and Carbon Diet Coach from $11.99 per month or $99.99 per year.
Yes. Biolayne gives away PHAT (Power Hypertrophy Adaptive Training) as a PDF in exchange for an email address. It is a five-day program with two power days and three hypertrophy days.
What can be checked: his University of Illinois PhD thesis is published, and his peer-reviewed papers on leucine are on PubMed. His powerlifting titles are listed on his own website, and his client numbers come from his own websites and have no independent source. In 2013 a High Court injunction in England barred a YouTuber from repeating claims that he used banned substances and faked his research.
Mentor Explorer shows user reviews on this profile and does not summarize reviews from other websites. The Carbon app says it has a 4.8-star rating from over 10,100 reviews, but that is its own figure. No FTC action was found under his name in a search of ftc.gov on September 13, 2026.
According to his website: Fat Loss Forever (co-written with Peter Baker), The Complete Contest Prep Guide and The Complete Reverse Dieting Guide. The Biolayne store sells each as an e-book for $59.99, and the paperbacks were sold out when we checked on September 13, 2026.
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