THATLifestyleNinja · Amazon FBA · Online Business · United States
Kevin David (legal name Kevin David Hulse) is a YouTuber known for Amazon FBA and online business videos on his THATLifestyleNinja channel, author of the book Unfair Advantage, and a defendant in a 2022 FTC settlement over his Amazon business programs.
Kevin David is the public name of Kevin David Hulse, an American creator known for videos about Amazon FBA, e-commerce and online business. The 2022 FTC court filing names him as "Kevin David Hulse, a/k/a Kevin David". His Amazon author page describes him as a former accountant who went on to build several businesses; there is no independent source for that description.
The same FTC filing names him as an officer of DK Automation LLC, AMZ Automation LLC, THATLifestyleNinja LLC, Digital Ninjaz LLC and ZonBase, Inc. According to the FTC, the Amazon business programs were sold under names including AMZDFY, Amazon Done For You and Amazon Done With You.
His YouTube channel, THATLifestyleNinja, had 1.41 million subscribers when checked on September 16, 2026. Its most recent videos were listed as posted "4 years ago", and the channel still links to officialkevindavid.com, which did not load when checked that same day.
The only paid product we could confirm on sale in September 2026 is his book Unfair Advantage: The Underground Blueprint to Creating a Massive Movement by Turning Your Knowledge Into Income (paperback, 304 pages, published September 17, 2019). On September 16, 2026 its Amazon.com listing showed it in stock and sold by Amazon.com. The book covers building a business by selling your knowledge. We found no active sales page for the Amazon FBA, Shopify or course-creation programs he used to sell, so we have not listed prices for them.
On November 16, 2022, the Federal Trade Commission filed a complaint and a stipulated order in the U.S. District Court for the Southern District of Florida (case no. 1:22-cv-23760) against DK Automation, the related companies, Kevin David Hulse and David Shawn Arnett, whom the FTC describes as a co-owner of DK Automation. The FTC alleged that the defendants made unsupported earnings claims for their Amazon business packages, business coaching and cryptocurrency trading services, manipulated online reviews and restricted customers from posting negative ones, and did not give the disclosures required by the Business Opportunity Rule. According to the FTC, some of the Amazon programs cost as much as $100,000. The defendants neither admitted nor denied the allegations. The order entered a $52,929,621.74 judgment, which was suspended after they paid $2.6 million, and permanently barred them from making unsupported earnings claims, misrepresenting what they sell, and limiting customers' ability to review or complain. On March 28, 2024, the FTC announced it had sent $2.8 million in refunds to 890 consumers.
We found no press coverage by name that was not a paid or promotional article, and no public statement from him about the settlement. His age and education could not be confirmed from a primary source.
Objective facts about their offer, taken from public sources. We don't rate the quality of the programs or the results you may get.
You have to contact them to find out
3 official channels
Massive audience
Facts checked on Sep 17, 2026.
Alternatives
Amazon FBA · E-commerce · Online Business
Ryan Hogue is an Amazon seller and former web developer who teaches Amazon FBA, Merch on Demand, KDP and print on demand through paid courses, a Skool community and the YouTube channel Ryan Hogue Passive Income.
Copywriting · Digital Marketing · Online Business · Canada
Copywriter and founder of Copy Posse, a Canadian copywriting and marketing education brand that sells self-paced courses, the Launch Pad coaching program, the SPARK membership and the REIGN mastermind.
Productivity · Content Creation · Online Business · Hong Kong
British former NHS doctor turned YouTuber and author of Feel-Good Productivity. He sells the Lifestyle Business Academy coaching programme and self-paced courses on YouTube and productivity.
Copywriting · Digital Marketing · Online Business · United States
Maryland-based internet marketer, founder and CEO of Lurn (now Expert Scale, Inc.), known for courses on email marketing, copywriting and digital publishing, and a defendant in a 2023 FTC case that ended in a stipulated order.
| Program | Type | Published price | Link |
|---|---|---|---|
| Unfair Advantage: The Underground Blueprint to Creating a Massive Movement by Turning Your Knowledge Into Income A 304-page paperback published September 17, 2019, about building a business by turning your knowledge into income. It was in stock on Amazon.com on September 16, 2026. | Book | Not published Checked Sep 17, 2026 | View |
Prices are those published by the mentor on the date checked and may change. “Not published” means we couldn't find a public price.
Compare
The same fields, side by side. No verdict: you decide.
Kevin David is the public name of Kevin David Hulse, the creator behind the THATLifestyleNinja YouTube channel (1.41 million subscribers on September 16, 2026). He is known for Amazon FBA and online business content and wrote the book Unfair Advantage (2019). FTC court records name him as an officer of DK Automation, THATLifestyleNinja LLC and ZonBase, Inc.
We could not find an active sales page for any course as of September 16, 2026. His website, officialkevindavid.com, did not load, and his YouTube channel had no videos from the last four years. The only product we confirmed on sale is his book Unfair Advantage, sold on Amazon.
In November 2022, the FTC sued DK Automation, Kevin David Hulse, David Shawn Arnett and related companies in federal court in Florida (case 1:22-cv-23760). It alleged deceptive earnings claims about Amazon business packages, coaching and crypto trading services, as well as review suppression. The defendants settled without admitting or denying the allegations. They paid $2.6 million, and a $52.9 million judgment was suspended. They are also permanently barred from making unsupported earnings claims. In March 2024, the FTC sent $2.8 million in refunds to 890 consumers.
We can't give a verdict, but here is what can be checked. His identity and channel are real. His Amazon business programs were the subject of an FTC settlement in 2022, which is described above and on ftc.gov. He currently sells a book on Amazon, and no other paid program was on sale when we checked on September 16, 2026.
The paperback is listed on Amazon.com, where it was sold by Amazon itself when we checked on September 16, 2026. We did not record a price because Amazon shows prices by the shopper's region; check the current price on the listing.
Reviews are written by Mentor Explorer users, pass through a moderation filter and do not represent the site's editorial position. Some may be in other languages.
Share your real experience. We don't publish serious accusations without evidence or third parties' personal data. See review policy.