Matt Ryder (Matthew Ryder) is a sales trainer and software entrepreneur who teaches phone and high-ticket sales. His Skool profile describes him as a former special forces sniper who moved into sales and later became a CEO, and lists his location as Sydney, Australia; his Sales Sniper Facebook page lists the Gold Coast, Queensland. The military unit and years of service are not stated in any source reviewed, and no public year of birth was found.
He founded Sales Sniper, a consultancy that, according to a March 2022 episode of Brad Lea's Dropping Bombs podcast, supplied a team of commission-based closers to coaching and consulting businesses. The same episode describes him as co-owner of 7th Level Communications, the company founded by Jeremy Miner that sells the NEPQ sales method; 7th Level's own blog identified him as its Chief Executive Officer in August 2022. His current Skool profile calls him the former CEO of both 7th Level and Sales Sniper, and Dialer.io, an outbound calling software company, lists him as co-founder and CEO. The Australian Business Register shows an active company named Sales Sniper Consulting Pty Ltd registered in New South Wales; the register does not list directors, so it does not by itself confirm his ownership.
He publishes on YouTube as @MatthewRyder (31,700 subscribers and more than 1,500 videos, read on September 14, 2026) and on Instagram as @realmattryder (35,000 followers, same date). Recent video titles present him as a "$40M/year CEO"; that figure is his own and no independent source for it was found.
His paid offer today is F The GuRUs: Sales, a Skool community he promotes from his YouTube channel as low-ticket sales training. The public Skool page lists a price of $69 per month, a free trial, more than 1,100 members and 46 courses inside the group, with training on scripts, objection handling, follow-up and sales management. Earlier programs such as The Closing Code, a weekly live coaching program run by Sales Sniper, no longer have an active official sales page that could be found.
On reputation, what can be checked is limited: he has appeared as a guest on podcasts including Dropping Bombs (2022) and 7th Level's Next Level Podcast, which are interviews rather than independent reporting. No press investigation, court ruling or regulatory action under his name was located in the searches made for this profile on September 14, 2026. Revenue and commission figures cited in his marketing and interviews are self-reported.